SOBCon NW 2012 – Program and Schedule

From September 28 to 30, 2012, at the Urban Studio in downtown Portland, Oregon, we invite you to be a participant in this event that has been described as:

  • Mind changing, business changing, change inspiring!
  • Network exploding, Impacting strategic relationships for years forward
  • The only event of it’s kind!
sobconnorthwest12.

Starting UP or Re-Starting Your Business

SOBCon is a business creation summit with a bias toward action. Twice a year, 144 of the best minds in online and offline social business meet in real apace and real time to explore and apply strategies to develop and grow their businesses.

This year’s SOBCon Northwest program of mastermind sessions, interviews, and special presentations focuses on mastering Starting UP a Business — the key areas that every bootstrapper, investment-seeking startup and fledgling entrepreneur need to consider and review regularly during the early growth years.

Over two and a half days, this year’s SOBCon NW format offers:

  • Six innovative work models and mastermind work sessions in three parts:
    •  A 30-minute focused presentation by a recognized thought leader
    • A 10-minute presentation of a strategic model drawn from that content
    •  A 40-minute mastermind team session to apply that model immediately to your business
  • Two face-to-face in-depth, journalistic style interviews with successful- business leaders
  • Two interactive, idea generating presentations
  • Two deep focus, qualified Q&A case-study intensives

Registration is limited to 100, so sign up now!

SOBCon NW 2012 Program: Starting Up or Re-Starting Your Business

At the Urban Studio, in downtown Portland

Friday, September 28

8:00 – Delicious, healthy, hot and cold breakfast.

8:45 -  SOBCon Secret Handshake & Things about SOBCon You Should Know: Charlie Gilkey of Productive Flourishing
8:45 -  Launching the event: Terry “Starbucker” St. Marie , Author/Publisher of TerryStarbucker.com
9:00 -  Starting UP Your Business Liz Strauss, Author/Publisher of Successful-Blog

BLOCK 1: CREATING VALUE: WHAT IS YOUR CORE BUSINESS?

9:30 – What Problem Do You Solve?
Featured Faculty: Scott Sandler of the Oregon Angel Fund will moderate a panel of decision makers including: Rosemary O’Neill, CEO of Social Strata
and Howard Mann of Brickyard Partners as they discuss what makes a solid value proposition.
10:00 – Block 1 Model delivered by [to be announced]

10:10 - Mastermind 1: Participant mastermind teams work together to apply the value creation model to their own businesses in real time.

10:50- 11:00 – Break with delicious and healthful snacks

11:00 -11:30 – Angel Djambazov, Professional Marketer and Owner of Revenews shares a one on one with Lara Feltin, CEO of Biznik.

11:30-12:30 Delicious, healthful, multi-course hot and cold lunch

BLOCK 2: COMPETITIVE SEARCH AND SOCIAL STRATEGY: WHO WANTS WHAT YOU DO?

12:30 – How Do You Choose a First Market that Will Grow with You?
Featured Faculty: Ric Dragon, Author of Social Marketology  and CEO of Dragon Search marketing
Dragon Search Marketing
1:00 – Block 2 Model delivered by Liz Strauss, Author/Publisher of Successful-Blog
1:10 – Mastermind 2: Participants teams work together to apply the competitive strategy model to their own businesses in real time.

1:50 – 2:00 Break with delicious and healthful snacks

2:00 – 2:30 Journalism Accelerator editorial director Emily Harris will interview [to be announced]

2:30 – 3:00 Interactive Session [to be announced]

3:00 – 3:15 Break with delicious and healthful foods

BLOCK 3: INCOME MODEL: DEVELOPING A REVENUE STREAM

3:15 – Value Created, Value Offered, Value Received
Featured Faculty: Kent Lewis of Anvil Media and pdxMindShare
3:45 – Block 3 Model delivered by [to be announced]
3:55 – Mastermind 3: Participants teams work together to apply the revenue stream model to their own businesses in real time.

4:40 – Debriefing the day and getting ready for the evening: Mark Silver of Heart of Business

7pm – 10pm [to be announced]

Saturday, September 29

At the Urban Studio, in downtown Portland

8:00 – Delicious, healthy, hot and cold breakfast.
8:45 – SOBCon More Secret Handshakes and Things about SOBCon You Should Know: Charlie Gilkey of Productive Flourishing
8:50  – Launching the day: Terry “Starbucker” St. Marie, Author/Publisher of TerryStarbucker.com

BLOCK 4: MESSAGE: DEFINING YOUR CORE TALKING POINTS

9:30 - Honing Your Pitch
Featured Faculty: Founder of Pitch ConferenceMelissa Pierce
9:50 – Block 4 Model delivered by [to be announced]

10:00 – Mastermind 4: Participants teams work together to apply the core talking point “pitch” model to their own businesses in real time.

10:45- 11:00 – Break with delicious and healthful snacks

11:00 -11:30 – A one-on-one interview with … to be announced

11:30-12:30 Delicious, healthful, multi-course hot and cold lunch

BLOCK 5: MARKETING: WHAT’S YOUR BEST OFFER?

12:30 – Be Small, but Leverage Large
Featured Faculty:  Marti Konstant, CEO of Konstant Change
1:00 – Model 5 delivered by Jane Boyd, CEO of Work, Family and Life Consulting
1:10 – Mastermind 5: Participants teams work together to apply the Leverage Large model to their own businesses in real time.

1:50 – 2:00 Break with delicious and healthful snacks

2:00 – 2:30 To be announced

2:30 – 3:00 Interactive Case Study

3:00 – 3:15 Break with delicious and healthful foods

BLOCK 6: THE SALES TO FEEDBACK LOOP

3:15 - How to Win Repeat Sales at Every Step
Featured Faculty: Todd Sattersten, Author of “The 100 Best Business Books of All Time”
3:50 – Block 6 Model delivered by Terry “Starbucker” St. Marie of TerryStarbucker.com
4:00 – Mastermind 6: Participants teams work together to apply the sales to feedback model to their own businesses in real time.

4:45 – Debriefing the day and getting ready for the evening: Mark Silver of Heart of Business

6:00 [to be announced]

SUNDAY, September 30

At the Urban Studio, in downtown Portland

8:30 – Delicious, healthy, hot and cold breakfast.
9:15 – Welcome and Challenge Explanation.
9:30  -  Sunday Mission Give-Back Challenge
We’ll be hearing back from what happened at past give back challenges previous and adding new ones. We’ll be building a unique case study with deep analytics that connects our offline event with the Empire Avenue community and the greater online to call people to action in a short-term window of two hours. The resulting data and analysis will be available to all participants.

Join us to hear the value propositions and the quests of this year’s four non-profits

11:45 – Noon – Formal and informal good-byes for this year.

Many people stay around in the afternoon for lunch and sightseeing.

Don’t miss this opportunity to join us in Portland – sign up now

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