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Here at SOBCon ’07 we are thrilled to announce that Andy Sernovitz has agreed to join our schedule. He’ll be giving the luncheon keynote address!


Andy will be sharing his insights, his experience, and his fine sense of humor, as well as

  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Great Word of Mouth Marketing gets attention.

Andy is considered a guru of Word of Mouth Marketing and was one on the founders and past CEO of the Word of Mouth Marketing Association. WOMMA is the official trade association for the word of mouth marketing industry, which is building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership.

He is a graduate of the Wharton School of Business with a degree in marketing and has himself taught at the school.

Andy is the CEO and founder of GasPedal a marketing and consulting company which helps businesses understand the specific steps needed to take to make their interactive marketing more profitable.

Andy has testified before Congress three times.

He’s been interviewed by Inc. Magazine and Fast Company. Andy’s also published numerous articles such as this one where he explains how businesses can earn a good reputation with bloggers.


Andy is also the author or Word of Mouth Marketing: How Smart Companies Get People Talking with a forward by Seth Godin and an afterword by Guy Kawasaki.

Andy understands the value of blogging from a business and marketing perspective, to say the least. In keeping with the SOBCon theme he will be sharing with us how word of mouth marketing intersects the blogging world and how bloggers can tap into it most effectively to take your blog to the next level.