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The 2010 Program: Strategy & Tactics

Over two days, SOBCon features six, two-hour interactive content blocks focused on strategy and tactics for integrating online and offline social marketing. Key speakers are listed below.

Friday and Saturday will be at the Summit Executive Center.
Sunday will be at Hotel 71 Ballroom on the 39th Floor.

Each content block includes:

    30 minutes: Expert presentation and Q&A
    25 minutes: Presenter-moderated panel and Q&A
    Panel members are chosen to bring diverse experience and insight to the same topic. The presenter becomes the learner now.
    AND THEN …
    30-40 minutes: Mastermind Teams Work Together to immediately apply what’s been discussed to their own businesses.

Friday, April 30th

Break

Block 1: Strategy – Researching Conditions and Climates

Break

  • 11:15-11:45 – Special Presentation: Asset-Based Business Thinking: HankWasiak, Author, Owner at The Concept Farm
  • 11:45-12:30 – A delicious, healthful hot and cold buffet

Block 2: Strategy – A Business Is Born and Branded

Break

  • 2:30-3:00 – Special Presentation: to be announced

Break

Block 3: Tactics – Setting Up a Command Center

  • 3:15-3:45 – Block 3 – Presentation: Amber Naslund, Dir. of Community for Radian6
  • 3:45-4:15 – Block 3 – Panel: Amber moderates as David BullockShannon PaulJonathan Fields and a special guest discuss the Block 3 Tactics.
  • 4:15-5:00 – Mastermind Teams apply the Block 3 tactical concepts to their business.
  • 5:00-5:30 – Special Presentation: for a few minutes then back to the hotel to rewind for the evening event.
  • 7:00-10:00 – Networking Event and Speakeasy Party

Saturday, May 1st

Block 4: Tactic – Key Relationships: Build, Buy, and Partner

Break

  • 11:15-11:45 - Special Presentation: – Does the Model Work?
    Ted Murphy, CEO at IZEA
  • 11:45-12:30 – A delicious, healthful hot and cold buffet

Block 5: Tactics: Messages, Campaigns, and Communities

Break

Break

Block 6: Tactics – Claiming Rewards and Leveraging Victories

  • 3:15-3:45 – Block 6 – Presentation: Chris Brogan, President, New Marketing Labs
  • 3:45-4:15 – Block 6 – Panel: Chris moderates as Brian Clark Missy Ward Naomi Dunford and a special guest discuss the Block 3 Tactics.
  • 4:15-5:00 – Mastermind Teams apply the Block 6 tactical concepts to their business.
  • 5:00-5:30 - Special Presentation: for a few minutes then back to the hotel to rewind for the evening event. Pub and Photo Crawl to Karaoke or wherever the group takes you.

Sunday, May 2nd
Nonprofit “Give Back” Event

At SOBCon, each nonprofit will have 10 minutes to present their value proposition. Afterwards, brands, bloggers, sponsors, and social media mavens will work together for one hour to develop ideas for online and offline social networking to help young nonprofits build awareness, gain support, and promote their cause.

Noon — a few good-bye moments then off to lunch downstairs with friends from the conference.

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