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SOBCon is more than just a conference. There are lots of conferences.

SOBCon is the think tank of the social web where some of the best minds in the Internet space gather to present models, discuss insights, and determine best practices.

There is an overview on SOBCon 2010 on Pitch Engine.

Visit the SOBCon 2010 Pitch Engine One Sheet. (

If you are a member of the media, please contact Liz Strauss

  • Skype: lizstrauss
  • Call: US +1  773.809.5499
  • Email:

What IS an SOB?!

by Liz Strauss

Years ago, a new reader at Successful-Blog asked me about SOBs, what they stood for, and how the whole thing worked. So I made a page explaining what SOB stands for and how it started. And so that you would know about SOBs where they came from and why people actually want to be one.

No, No, It’s not THAT!

When the SOB program started, I was looking for a way to encourage the sense of community that Successful-Blog stood for. We’re all about relationships and conversation here. The conversations are fun, fast, and sometimes irreverent. Discussions on the blog often brought up good ideas, and I wanted to make sure those ideas continued and become more out in the blogosphere – everyone making everyone a little bit better. It’s the only way that we can make ourselves strong here in what they call “The Magic Middle.” We talk to each other and we listen too.

SOBs were the original Successful and Outstanding Bloggers.

Since then a whole conference — SOBCon — has grown. It was named for the original community that met on Open Comment night over at Successful-Blog. The conference stands for the same values of community, good ideas, and deep trust that has developed among people who invested thoughts, feelings, and dreams in each other.

So SOB started as Successful and Outstanding Bloggers over there, but it’s evolved to mean Successful Online Businesses.


SOBCon – The Story Behind the Story

by Terry Starbucker
(originally appeared on Successful Blog on 11/21/09)

Let me tell you a story……

In May 2007, there was a gathering at a Chicago hotel.

75 people hung out together for a weekend, and talked about their craft, their passions, and their lives.


It turned out to be magical. Trust was high. Candor was abundant. Egos were checked at the door. There was a depth to the dialogue that prompted many to declare how “life changing” it was.

There were no barriers to learning. And it was good.

One year later, it happened again. The magic returned, this time for over 100 people in a downtown place that welcomed them with hospitality and great food. More lives were changed for the better.

Could it happen a third time? Yes. In May of 2009, 125 people felt it too.


The magic.

Where did this come from? Who was capable of conjuring up the ingredients of this potent mixture of trust, humility, and candor?

It had to be someone who lives and breathes these qualities. Who deeply believes in the basic generosity of the human spirit.

That’s where the magic comes from – that belief.

When that person entered the room at those three gatherings in Chicago, something wonderful happened. This person was the catalyst of a powerful enabling force that unlocked that same generous spirit from everyone there.

That’s really the “story behind the story” of this gathering we call SOBCon – the person who made it happen.

That person is Liz Strauss.


Without her these gatherings would not have taken place. No magic, no learning, and no life-altering experiences.

Liz Strauss IS SOBCon.

And she will once again be in a downtown Chicago room (yep, the one with the great food) with 150 people from April 30-May 2, 2009, nurturing and enabling this “think tank with a heart”.

The theme – “Virtual meets the concrete”. 2 ½ days of strategies and tactics focused on merging your online and offline worlds into a successful business.

Will you be there? Are you willing to learn from 150 “fearless sharers” –and will you share your experiences and wisdom as well?

Are you ready for the magic??

If you are, go to our registration site right now, and get in the room. (Don’t miss the video in the Event Details)

If you are not, and perhaps need a bit more information, or convincing, or both –check out the links I shared up above, and read as many of the recaps as you can. Or, just read Liz’s recap of SOBCon09, or my thoughts on why SOBCon matters to me.

C’mon, be a part of these ongoing stories – and join us in Chicago for SOBCon this year!!


Terry Starbucker