Creating Conversations and Relationships Using LinkedIn

What is LinkedIn good for when you are not looking for a job?
The short answer is: a lot!

The long answer is found in this list of articles in a group writing project started by Brandon Hull of SalesTeamTools. I found this list some time ago and definitely suggest checking it out: 100+ Smart Ways to Use LinkedIn (from the LinkedIntelligence blog). There are many useful ideas from actual LinkedIn users.



More than an Online Resume

As you can see, Linked in is much more than just a futuristic resume, it is a tool for connecting. Here are three more things that I to do with LinkedIn:

  1. Focus on connecting. Whenever I get a business card from someone I enter them into my Highrise HQ account, then search for that person on LinkedIn right away. Because I have their email, I can send them an invitation to connect.
  2. Increase your visibility. Don’t add people to your network and then forget about them. While everyone you meet may not be a “business” contact, they may be a referrer. How will you know? Use the Question and Answer function on LinkedIn. Also, make sure your public profile is complete. I like to recommend people in my network, I also ask them to recommend me. Every time I do one of these activities, LinkedIn posts updates online and in weekly updates to everyone in my network.
  3. Make LinkedIn your homepage. Whenever I open my browser, I can immediately review my “LinkedIn Home Page” which shows what others in my network are doing and who they’re connecting with. I also check every 2-3 days to see “Who’s Viewed My Profile.” Just as you can use web statistics to see who is looking at your website, you can also see who’s been checking out your profile.

For a real-world example, I recently used the Question and Answer feature for doing some research on a post about working from home. This is something that I have been struggling with for some time now and it occurred to me that I had a large base of people that I know that have been working from home for years. Who better to ask for tips?

I asked a question, and a lot of people answered! In fact, many more than I expected. I consider myself blessed to have so many contacts that are so engaged and willing to help. One of those that chimed in with an answer was Grant Griffiths from Home Office Warrior, who graciously offered to host the collection of tips as a post on his blog. Click on through to see this amazing list of tips for working at home.

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