SOBCon Colorado: Strategy & Focus

Register NOW and save $50 – Hurry, offer expires August 17

Our recent SOBCon2010 event in Chicago sold out, and many people missed out on the chance to experience our unique “Mastermind” format, with its strong spirit of community, and compelling calls to action.

By popular demand, we’ve now created a second SOBCon event, this time in the beautiful Colorado Rockies.

On September 17 -18, we’ll be meeting at the Renaissance Hotel in Broomfield, Colorado. SOBCon Colorado features six interactive content blocks packed with 14 hours of learning opportunities, focused on strategy and tactics for integrating online and offline social marketing.

Because we limit the attendance to 150 people, you will have direct access to some of the best business minds and marketers on the Internet today.

Why should YOU attend? Here are 7 reasons:

  • – 14 Hours of fantastic learning opportunities
  • – Direct access to top Internet business minds and marketers
  • – Immediate, actionable feedback for your business
  • – A supportive community that will push you forward
  • – The beautiful and inspiring Colorado Rockies
  • – A “can do” spirit that is incredibly infectious
  • – It will change your life

    If you’re a serious entrepreneur or small business ready to focus your business and explode your network, you’ll want to get in on this!

    Register now for SOBCon Colorado.

    SOBCon Colorado: The Program

    Friday, September 17th

    • 6:00PM – Registation
    • 7:00-10:00PM - Evening Networking Event

    Saturday, September 18th

    • 8:00-8:30 – Delicious, healthful breakfast
    • 8:30-8:40 - Opening Remarks: Litany Against Fear Terry Starbucker, Liz Strauss, SOBCon Founders

    Block 1: Foundations

    • 8:40-9:10 - Presentation: How Did We Get Here? Terry Starbucker and Liz Strauss, SOBCon Founders
    • 9:10-9:45 - Mastermind Teams discuss and establish current goals, knowledge, and business plans compared to one year ago.

    Break (15 minutes)

    Block 2: Execution

    • 10:00-10:30 - Presentation: Do You Have The Right Model For Your Business? Erika Napoletano and John Cushman
    • 10:30-11:05 – Mastermind Teams discuss model from concept through sales / supply chain to satisfied customer.

    Break (10 minutes)

    Block 3: Engagement

    • 11:15-11:45 - Presentation: Does Your Model Match Your Market? Jonathan Fields and Alexis Martin Neely
    • 11:45-12:20 - Mastermind Teams discuss how they start conversations, engage new customers, and keep current customers engaged.

    12:20-1:00 – Lunch

    Block 4: Extraordinary Value

    • 1:00-1:30 - Presentation: Is Your Model A Strategically Unique, Irresistible Experience That Makes The Competition Irrelevant? Dave Taylor and Carol Roth
    • 1:30-2:10 - Mastermind Teams discuss how they offer a one-of-kind experience with barriers to entry that draws people to become fiercely loyal fans.

    Break (10 minutes)

    Block 5: Messaging

    • 2:20-2:50 - Presentation: How Will Your Messaging Communicate That Unique Value — Execution, Engagement, Extraordinary Value — To The World? Sally Hogshead and Sonia Simone
    • 2:50-3:30 - Mastermind Teams TBA

    Break (10 minutes)

    Block 6: Simple Social Media Measurements

    • 3:40-2:4:00 – Presentation: What one tool might you use to spread your message? How will you measure your success? Jyl Johnson Pattee and Shelly Kramer
    • 4:00-4:40Mastermind Teams plan a short list of tools and venues to communicate that message online and off line and measurements for success.


    4:40-5:00 – Decide and Do: Liz Strauss and Terry Starbucker, SOBCon Founders

    Don’t forget to register for SOBCon Colorado

    • SOBCon2011 in Chicago!

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