Chicago 2013 Program Summary

From May 3 to 5, 2013, at the Summit Executive Center in downtown Chicago, we cordially invite you to be a participant in something special – our 10th SOBCon.

SOBCon is more than just a conference – it’s an interactive 3-day business “think tank” that has been described by past attendees as

  • A brilliant collection of outstanding minds”
  • “Amazing and informative about business and marketing”
  • “An inspiration incubator”
  • “TED meets Startup Weekend”
  • “An oil change for the brain”

This SOBCon will build on our tradition of turning ideas into action, by focusing on

The Customer-Centric Business, Where Collaboration IS Key To Innovation

Come to SOBCon Chicago 2013 and get  6 models for building deep working relationships with customers across every square-inch of your business, hosted by  NY Times bestselling author and WGN Radio Host Carol Roth.  Here’s a summary of what you’ll expect:

Block 1: Building Relationships: Turn First Contacts into Customers

Presented by Sean Ogle, Lifestyle entrepreneur & founder of Location 180

Model: Steve Woodruff

How to:

  • Establish the relationship
  • Identify a need you can fill
  • Build trust in your offer

Block 2:  Anticipating Response: Let Your Customers Drive Your Strategy

Presented by: Ric Dragon,  Author of “Social Marketology” & DragonSearch CEO

Model: Carol Tice

How to:

  • Evaluate growth opportunities
  • Build your next offer

Block 3:  Adjusting Perspective: See What Your Customer Sees

Presented By: Jeannie Walters, Chief Customer Experience Investigator™ & founder of 360Connext

Model: Jane Boyd

How to:

  • Step into your customers’ shoes
  • Understand social sentiment and spot emerging trends
  • Learn where to adapt to better serve your customer

Block 4: Connecting Strategically: Support The People Behind The Brands That Help You Thrive

Presented by: Barbara Jones,  BlissDom events co-founder and Blissful Media Group CEO

Model: Alli Worthington,  Entrepreneur, Humanitarian and Co-Founder of BlissDom Events

How to:

  • Find your internal contacts
  • Determine how your offer can help them meet their objectives and goals
  • Customize your offer to exceed expectations of a successful outcome

Block 5:  Integrating Offers: Identify And Serve Multiple Customers

Presented By; Dianna Mullins, Entrepreneur and Glam Media Co-Founder

Model: Katherine Burdick

How to:

  • Filter stakeholders to distinguish between consumers, sponsors and clients
  • Address stakeholders’ priorities & goals
  • Create the revenue environment

Block 6: Analyzing Experiences: Capitalize on Customer Feedback

Presented by:  Drew Marshall,  Innovation consultant & principal of Primed Associates

Model: Terry “Starbucker” St. Marie

Use the Net Promoter Score to:

  • Assess the customer experience.
  • Prioritize opportunities for improvement.
  • Identify specific changes to positively impact the customer experience.

We’re also very excited about our special presentation lineup for the event

Leadership maven and best-selling author Steve Farber

NY Times bestselling author and Human Business Works CEO Chris Brogan

Co-Founder and CMO of Copyblogger Media Sonia Simone

See bios for all of our presenters here.

The full schedule can be found here.

Don’t miss this opportunity to join us in Chicago – sign up now 

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