Chicago 2012 Program

Creating and Leveraging Opportunity:
7 Steps of Strategy and Execution

SOBCon is a high-touch business creation community summit, with 144 of the best minds in social business working together exploring and applying strategies and ideas to real business in real time.

This year’s program of work sessions, interviews, and special presentations focuses on mastering the 7 crucial steps of strategy and execution — Vision, Mission, Position, Conditions, Decision, Networks, and Systems — to create and leverage opportunity that is uniquely tuned to your business, its competencies and its goals.

Over two and a half days, this year’s SOBCon Chicago program will offer:

  • Six innovative work models and mastermind work sessions in three parts:
    • 1. A 30-minute focused presentation by a recognized thought leader
    • 2. A 10-minute presentation of a strategic model drawn from that content
    • 3. A 40-minute mastermind team session to apply that model immediately to your business
  • two interviews with people who are changing how business works
  • two interactive, idea generating presentations

We invite you to be a participant in this event that has been described as:

  • Mind changing, business changing, change inspiring!
  • Network exploding, exponential relationship building
  • The only event of it’s kind!

Two and a Half Days of Social Business Community!

Thursday evening, May 3, at 7pm

Chicago Social Media Club hosts a gala and networking event for its members and SOBCon participants.

Friday and Saturday, May 4-5

We’ll be at the Summit Executive Center.
205 N. Michigan Ave
10th Floor
Chicago, IL 60601-5922 USA
V: (312) 938-2000
Toll-Free: (888) 887-2070
F: (312) 861-0324

Sunday, May 6

We’ll be at the Hotel 71 Ballroom on the 39th Floor, also known as “Batman’s Bedroom” from its appearances in the movie “Dark Knight.”

Creating Opportunity:
Strategy and Execution

Friday, May 4th

8:00 – Delicious, healthy, hot and cold breakfast.
8:45 SOBCon Secret Handshake & Things about SOBCon You Should Know: Carol Roth
8:50 Launching the event: Terry “Starbucker” St. Marie , SOBCon Founder, Owner TerryStarbucker.com
9:00 Creating Opportunity: Strategy and Execution: Liz Strauss

Block 1: Vision & Mission: Setting the Intention and Getting the Attention

9:30 – How to Claim Your Quest and Attract the Best to Join You
Featured Faculty: NY Times Bestselling author, Tim Sanders
10:00 – Block 1 Model delivered by Terry “Starbucker” St. Marie
10:10 Mastermind 1: Participants teams work together to apply the vision and mission strategy model to their own businesses in real time.

10:50- 11:00 – Break with delicious and healthful snacks

11:00 -11:45 – Angel Djambazov shares a one on one with Tim Storm,  the founder of FatWallet.com

11:45-12:30 Delicious, healthful, multi-course hot and cold lunch

Block 2: Position: Assessing Where You Stand & What You Value

12:30 – How to Use Two Views of Position to Build a Solid Value Proposition
Featured Faculty: Master thinker and business mentor, Rick Turoczy, of Portland Incubator Experiment (PIE) and author of Silicon Florist.
1:00 – Block 2 delivered by Liz Strauss
1:10 Mastermind 2: Participants teams work together to apply the two-pronged position strategy model to their own businesses in real time.

1:50 – 2:00 Break with delicious and healthful snacks

2:00 – 2:30 Journalism Accelerator editorial director Emily Harris will interview Sammy Haroon, Global Innovator and Fortune 100 Consultant mind behind the GE Innovation Summit on finding opportunity in position.

2:30 – 3:00 Who’s the Most Findable at SOBCon? In this interactive challenge we’ll be using the new DexOne tool to assess our findability and determine the TOP 10 Most Findable Folks at SOBCon. Want to guess who they might be? Could be a prize involved.

3:00 – 3:15 Break with delicious and healthful foods

Block 3: Conditions: Working with Trends, Cycles, and Change

3:15 – How to Find the Predictable Opportunities
Featured Faculty: Les McKeown, bestselling author of Predictable Success.
3:45 – Block 3 Model delivered by Charlie Gilkey
3:55 Mastermind 3: Participants teams work together to apply the conditions analysis strategy model to their own businesses in real time.

4:40 – Debriefing the Day
4:50 – Getting ready for the evening.

7pm – 10pm Speakeasy at Billy Dec’s Underground 56 W. Illinois Street, Chicago, IL 60654. 312.644.7600

Saturday, May 5th

8:00 – Delicious, healthy, hot and cold breakfast.
8:45 SOBCon More Secret Handshakes and Things about SOBCon You Should Know: Carol Roth
8:50 Launching the day: Terry “Starbucker” St. Marie, SOBCon Founder, Owner TerryStarbucker.com

Block 4: Decisions: Raising Bottom Line and Improving Influence

9:30 – How to Use Decisions to Reach Goals, Motivate People, and Attract Opportunity
Featured Faculty: NY Times Bestselling author, Carol Roth will moderate a panel of decision makers including:
Laura Fitton, Inbound Marketing Evangelist, @HubSpotRick Calvert, Founder of Blog World & New Media Expo Lisa Horner, and Gary W. Goldstein, producer of the movie Pretty Woman and Scriptwriting Consultant as they discuss the considerations in decisions that run the operation and those that define the brand to customers.
9:50 – Block 4 Model delivered by Charlie Gilkey
10:00 Mastermind 4: Participants teams work together to apply the the two-pronged decision strategic execution model to their own businesses in real time.

10:45- 11:00 – Break with delicious and healthful snacks

11:00 -11:45 – A one-on-one interview with … to be announced

11:45-12:30 Delicious, healthful, multi-course hot and cold lunch

Block 5: Networks: Connecting with the Right People

12:30 – How to build your community and forge strategic relationships
Featured Faculty: Bestselling author Steve Farber
1:00 – Model 5 delivered by Shashi Bellamkonda
1:10 Mastermind 5: Participants teams work together to apply the network execution model to their own businesses in real time.

1:50 – 2:00 Break with delicious and healthful snacks

2:00 – 2:30 Chris Brogan shares a conversation with Diane and Steve Brogan, on building an online community from square one.

2:30 – 3:00 Interactive Team Challenge

3:00 – 3:15 Break with delicious and healthful foods

Block 6: Systems: Processes that Run the Business

3:15 – How to Use Metrics, Such as Net Promoter, to Keep Customers
Featured Faculty: SOBCon Founder Terry “Starbucker” St. Marie, Business Consultant and Owner TerryStarbucker.com
3:50 – Block 6 Model delivered by Liz Strauss
4:00 Mastermind 6: Participants teams work together to apply the net promoter model to their own businesses in real time.

4:45 – Debriefing the day and getting ready for the evening.

6:00 Casual cash bar in a private room off the restaurant at Hotel 71, 71 East Wacker Drive Dinner on your own.
Dinner on your own.
9:00 – ?? Karaoke at the Blue Frog is a tradition.

SUNDAY, May 6th, Hotel 71 39th Floor

8:30 – Delicious, healthy, hot and cold breakfast.
9:15 – Welcome and Challenge Explanation.
9:30 – noon Sunday Mission Give Back Challenge hosted by Empire Avenue
We’ll be hearing back from what happened at past give back challenges previous and adding new ones. We’ll be building a unique case study with deep analytics that connects our offline event with the Empire Avenue community and the greater online to call people to action in a short-term window of two hours. The resulting data and analysis will be available to all participants.

Join us to hear the value propositions and the quests of this year’s four non-profits Shelly Davis of the Women With Drive Mark Horvath of Invisible People TV Hank Wasiak of the and Jeff Power of Global Hope Network International. Then, we’ll be changing up the teams and reaching out to help them, and four other non-profits. After listening and discussing, we’ll break out to brainstorm action plans for how the SOBCon community can help those communities.

11:45 – Noon – Formal and informal good-byes for this year.

Many people stay around in the afternoon for lunch and sightseeing.


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