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SOBCon 2011 Program

The New Leadership and Loyalty Business

SOBCon features six models and masterminds workshops, four up-close, interactive conversations with business leaders, and four special presentations – all focused on the new online and offline leadership and loyalty business. We cap it off with a give-back event on Sunday.


Social Media Club Chicago PreConference Event!
THURSDAY APRIL 28TH 5:30 – 8:30pm

Save the date as the Chicago Social Media Club hosts the SOBCon Kick-off with Liz Strauss & Terry Starbucker. Visitors from SOBCon and the Chicago Social Media Club membership share an evening of leadership,

loyalty and laughter as this presentation and networking event gives us a chance to meet offline and chat. Watch the sign-up page for more information.

The Program: Leadership & Loyalty


8:00 – Delicious, healthy, hot and cold breakfast.

8:45 – Launching the event: Terry Starbucker

9:00 – The New Leadership and Loyalty Business: Liz Strauss


9:30 – Model 1: Critical Value of a Congruent Story Cathy Brooks, CEO. Story Navigation
Cathy provides a model of how to build a powerful congruent business story that integrates professional motivation while connecting through personal persuasion.
10:00 – Mastermind 1: Mastermind teams apply the model to build their own business story, discuss and share to get feedback and further ideas.

10:45- 11:00 – Break with delicious and healthful snacks

11:00 -11:30  – One on one with Chris Guillebeau, The Art of Non-Conformity

11:30 – Today We Are Rich – NYTimes Bestselling author, Tim Sanders

12:00 – 12:45 Delicious, healthful, multi-course hot and cold lunch

12:45 Model 2: Non-verbal Intelligence Cues and Connections
Derek Halpern, CEO. Social Triggers
Derek offers a model of how to harness “body language of the web” to communicate from first impression through presentation and navigation to convert visitors into loyal subscribers and customers.
1:15 Mastermind 2: Mastermind teams apply the model to their own business websites to get new perspective and explore more persuasive possibilities.

2:00 – 2:15 Break with delicious and healthful snacks

2:15 – Team Challenge: Help a Real-Life Road Warrior by GMC

An unexpected few minutes.

3:30 Model3: Volunteers and Partners as Highly Paid Employees and Employees as Heartfelt Volunteers
Terry Starbucker, Co-Founder. SOBConRamblings from a Glass Half Full
Terry shows how one leadership model brings the best out in a team and how to apply it to relationships with partners, teams, employees, vendors, and volunteers online and off to grow the entire community that helps your business thrive.
4:00 Mastermind 3: Mastermind teams discuss and define how they will employ the model to amp up their business by changing the way they manage relationships toward engaging every volunteer as a highly paid employee and every employee as a heartfelt volunteer.

4:45 – Debriefing the day and getting ready for the evening.

7pm – 10pm Speakeasy
At 6:45pm = Very special transportation provided by GMC from the Hotel 71 to the event at The Underground and back again.


8:00 – Delicious, healthy, hot and cold breakfast.

8:45 – Launching Day 2: Terry Starbucker

9:00 Model 4: RE-Energize Your BOW (Body of Work) and the Community It Attracts


Steve Farber, Founder Extreme Leadership
Steve will offer a model of how to bring together every tangible bit of work you do — experience, articles, your digital footprint, speeches and panels projects you’ve led or contributed to, products and services. even the relationships you’ve developed and nurtured — to re-energize the common thread throughout that is your point of view, your perspective, your voice.
9:30 Mastermind 4: Mastermind teams define their BOW and a process for attracting a core community who values that body of work that defines their business as they share ideas and get feedback on possibilities.

10:15 – 10:30 – Break with delicious and healthful snacks

10:30 – 11:00 One on one with Chris Brogan, President of New Media Labs, Founder of Human Business Works Author of Trust Agents.

11:00 – 11:15 Break with delicious and healthful snacks

11:15 – 11:45  Book Yourself Solid – NYTimes Bestselling author, Michael Port

11:45 – 12:30 Delicious, healthful, multi-course hot and cold lunch

12:30 Model 5: Loyalty Programs: Rewarding Senders and Spenders
CarolRoth, Business Strategist, Deal Maker, Author of the Entrepreneur Equation, CEO of IntercapMP
Carol presents a loyalty program model that rewards senders and spenders, creates loyalty to products (not the program), and layers loyalty to build long-term customer relationships.

1:00 Mastermind 5: Mastermind teams explore how they can incorporate the loyalty program model into their own business, brainstorming ideas for rewarding their senders and spenders in ways that form meaningful and profitable long-term relationships.

1:45 – 2:00 Break with delicious and healthful snacks

2:15 – 2:45 Interview with Jodi Gersh, Director of Social Media for Gannett by the amazing Jeremy Wright, VP, Business Development

2:45 – Team Challenge: Build a Training Event by GoToWebinar

3:15 – 3:30 Break with delicious and healthful snacks

3:30 Model 6: Innovation: Building on a Values-Based Value Proposition
LizStrauss, Co-Founder. SOBConSuccessful-Blog
Liz details a model of how to become a brand evangelist who knows how to define the three important questions that become a model to reach innovative ideas and brand decisions, that speak leadership and loyalty to every hero, customer, and soon to be friend.
4:00 Mastermind 3: Mastermind teams outline a values baseline, their values proposition, and pull out the decision / innovation model that will support their own businesses as they share ideas and get feedback on possibilities.

4:45 – The New Leadership and Loyalty Business:Terry Starbucker and Liz Strauss


8:30 – Delicious, healthy, hot and cold breakfast.

9:15 – Launching NON-PROFIT GIVE-BACK IDEA STORM – Liz Strauss and Terry Starbucker

9:30 – 11:30 Host: Geoff Livingston and advocates: Estrella Rosenburg, John Haydon, Hank Wasiak, Mark Horvath and others Join us as we celebrate the work of four outstanding non-profits and offer our collaboration to their causes. Each cause will have a chance to present a problem or a goal that stands before them. We’ll work in groups to gather ideas to help them move forward. Causes this year include: The Heart Foundation, Women in Tech, Learning Disabilities, and Invisible People.

11:30 – noon Formal and informal Good-byes for this year.

Off to lunch and transportation to our lives.

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