What is Leverage?

I’ve been thinking a lot lately about the concept of leverage, and I realized I never asked myself a key question: What IS leverage? What does leverage really mean? Intrinsically, I guess I’ve known it for a long while, but honestly, I didn’t know if I could define it. It just sounded like a good word to use. I thought it would make me sound smart.

So I did what any person who wants to get smarter do. I asked all my friends.

Actually, I didn’t. I didn’t want anyone to know I didn’t really know what leverage meant. So instead, I searched for it – on Google – and here’s what I found out leverage meant.


The last definition is one that really resonates with me: Use (something) to maximum advantage. That’s one of the kinds of leverage I want and the kind of leverage I need to help my business. I want to use things to their maximum advantage, in everything I do for my business. But it’s not exactly what I thought leverage meant, so I kept searching.

another definition of leverage

Some more good definitions here.

To improve or enhance.

The mechanical advantage of a lever.

Getting better at helping me understand leverage – but still not perfect.

So I kept looking through the results.

I found this definition of leverage over at Business Dictionary:

The ability to influence a system, or an environment, in a way that multiplies the outcome of one’s efforts without a corresponding increase in the consumption of resources. In other words, leverage is the advantageous condition of having a relatively small amount of cost yield a relatively high level of returns.

That’s exactly the type of leverage I want. That’s what I thought leverage might mean, and now I’m sure it means, and it all makes sense now.

Small amount of cost. High level of returns.

Guess what?


That’s right – LEVERAGE! The last kind. I think the BEST kind. It’s the network of people who can multiply your efforts to influence a system. It’s the smart action plans that rapidly grow businesses. SOBCon is the leverage that will get you results!

And I can’t wait to get some more leverage at this year’s SOBCon.

What about you? Does knowing what leverage os excite you? Scare you? Encourage you? Make you want to invest even MORE into your business, knowing you might get a great result? If you really want to get more leverage, now is the time to register for SOBCon.