Greetings once more, and welcome to the next SOBCon 2008 Update.

@Stephen here again, to share with you some of the projects and business development that is happening in and around the SOBCon Community.
Today we are featuring Mary-Lynn Foster, the VP / Executive Producer for Bigg Success “THE HOW-TO, CAN-DO PLACE FOR PEOPLE ON THE MOVE.”

Target for Bigg Changes

One of the sessions from SOBCON that really hit home for us was the one Lorelle hosted. She asked everyone to present a tagline about their blog in 10 words or less. To be honest, we couldn’t do it. We sat at a table of bigg thinkers like: Anita Bruzese, Kristin King, and Steve Sherlock.

We already knew we needed to niche down our concept more, but this session really fortified that for us.

We decided to “Work with Liz”…the great thinker, Liz Strauss, and we recently completed our 6 session consultation. We are so excited for what is coming to Bigg Success!

- a unique platform to stand on
- direction for setting up offline revenue
- a simple tagline that tells you what we are about and how we can help you (yes in UNDER 10 words!)
- an addition to our logo that enhances our tagline
- a fun way to personalize our blog better (think twitter). We were challenged with this b/c it is a two-person blog
- we’re now thinking vertically and horizontally with our upcoming content for better re-purposing
- we are thinking differently now…we see a bigger picture

We have a lot of work in store for us, but our target to have our bigg changes in place in the coming months.

We’ll let you know here and we can’t thank Liz enough!

I just have to add, if you are looking to lift your online business to the next level, Liz is an amazing person to work with!

One more thing, SOBCon was so good for us. We are so close to our business, this brand we have built. It really helped us to have professional outsiders looking in and sharing their insight.

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