This is the question you should be asking yourself every day:
How effective is your website at achieving the goals you have for your business?
If you do not know the answer, it may be because you have not set your goals properly. Do you know what the purpose of your site is? What are the benefits [...]
April 30 - May 2, 2010 • Chicago, IL
Tag Archive: value
Setting Goals for Your Business Website
Bring Wine to the Picnic
Another brilliant observation from Chris Brogan:
Conn Fishburn from Yahoo gave me a great analogy for thinking about social media marketing when we spoke at IBM’s Research Headquarters in New York last year. He said, “Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try [...]
5 Keys for Positioning Your Successful Blog
Last week we talked about how you can drive a successful business through your blog and without being a salesperson. Today we will go over some of the steps that you can take to position yourself as an expert and your blog as a valuable resource.
Remember, while the goal is to increase the presence and [...]