I have been looking at this for hours:
Mike Rodhe made these sketchnotes at SXSW last week and they are fantastic. I have been thinking about doing something like this for SOBCon because I am a big notebook freak. But I can’t draw so well…
So I am going to ask you all to help with this [...]
I went down to Boston on Sunday to accompany the Lovely Bride TM to the NE Food Expo and I have to say that it was thoroughly entertaining.
I have not been to a trade show like this in a few years and there were a few observations that I found interesting.
First, each attendee had a [...]
You already know what those reasons are, don’t you? If not, here’s a hint.
Too abstract? Okay, okay.
According to a poll of 5,000 recent brand-sponsored event attendees, purchase intent rose 11-52% after attending such events. About 50% of the time, people actually bought things they had learned about at the events.
The poll also found that business-to-business [...]