David Armano

David has over 14 years experience in the creative field with the majority of his time spent in interactive marketing and digital experience design. An active thought leader in the industry, David blogs at Logic + Emotion which has taken the marketing, design, and advertising communities by storm. David’s blog has been covered by Forrester, The Boston Globe and landed in BusinessWeek’s “Best of 2006”. More importantly Logic + Emotion remains one of the blogging worlds most compelling success stories—combining healthy Technorati and Alexa statistics with an even healthier community of smart and passionate people who join the daily conversation on “L+E”.

Prior to his current role at Digitas, David was a Senior Creative Director with Agency.com where he led multiple initiatives for clients such as HP, Grainger, Con Agra foods, Bally Total Fitness and Abbott Laboratories. Previously, David earned his interactive stripes working with The Chicago Tribune on their site initiatives. David helped launch and upgrade site features, functionality and content for the Tribune’s flagship site. David also accumulated broadcast and direct marketing knowledge while working for companies such as Fox and Columbia House. David graduated magna cum laude with a degree in design (computer graphics) from the reputable Pratt Institute.

The Presentation

Designing Conversations: How “Conversation Architecture” can result in an effective, differentiated blog experience.

David, will combine his strengths in visual communications and experience design to show you how you can tap these techniques to help differentiate your blog and build a better experience for your community.

• The myth and reality of design and what it means to blogging
• How “conversation architecture” can strengthen your community
• How design effects our “personal brands” and can help you find your “voice”
• How visuals can enhance our conversations and spark meaningful dialogue
• How to upgrade your blog experience without alienating your community
• How you can get noticed by mainstream media and other influencers