SOBConNW 2011 Program

Business Models for Social Responsibility and Profit

SOBConNW in Portland, Oregon, is pleased to present the ultimate 2011 retreat to work on your profitable, socially responsible business. The program of work sessions, interviews, and special presentations focuses on the business models of high social quality that turn a profit. The social give-back event on Sunday will use tech to reach out across the globe to change the world in a more tangible experience than ever before.

Registration is limited to 150 people and sells out fast. Register now for SOBConNW.

This year’s SOBConNW program will offer:

  • Six, innovative models and mastermind work sessions in two parts:
    1. Strategic and tactical models presented by a faculty of topic experts
    2. Handed over to your mastermind team of four to apply immediately to your business
  • Six interviews with industry leaders who are changing how business works
  • Four special presentations by recognized thought leaders

We invite you to be a participant in this event that has been described as:

  • Mind changing, business changing, change inspiring!
  • Network exploding, exponential relationship building
  • The only event of its kind!

Thursday, September 15
Social Media Club PDX PreConference Event!

Social Media Club PDX Portland Social Media Club hosts the SOBConNW Opening Party. Meet, network, and celebrate.

6-9 PM – Sign up here (SOBCon NW attendees need to register separately for this event)

FRIDAY, SEPTEMBER 16: AMBRIDGE EVENT CENTER

8:00 – Delicious, healthy, hot and cold breakfast.

8:45 – Launching the event: Terry Starbucker

9:00 – Trust and Business: Liz Strauss

9:30 – Model 1: Mindfulness, Fear, and Business Quality
Jonathan Fields, author of just launched Amazon.com: Uncertainty: Turning Fear and Doubt into Fuel for Brilliance will connect the value of mindfulness to success in business.

10:00 – Mastermind 1: Mastermind teams will consider the the value of mindfulness in their own lives and businesses

10:45- 11:00 – Break with delicious and healthful snacks

11:00 -11:30 – One on one interview with host and SOBCon Co-founder Terry “Starbucker” St. Marie.
SOBCon models
11:30 – Special Presentation: Strategy that Wins an Audience Dean McBeth, Senior Digital Strategist and Social Media Community Manager with Wieden+Kennedy

12:00 – 12:45 Delicious, healthful, multiple course hot and cold lunch

12:45 Model 2: P.O.U.R.: Accessibility as a Business Model
Glenda Watson Hyatt, author of I’ll Do It Myself, Blog Accessibility, and The POUR Ebook: Standards, Tips, and Techniques for Meeting Web Accessibility Standards. Glenda offers a powerful and compelling example of creating an “accessible” business model, putting your site(s) through the ringer of new web accessibility laws requiring websites and web apps to meet accessibility standards.

1:15 Mastermind 2: Mastermind teams apply the model to build their own accessible business model, analyzing and brainstorming how they can make their business more accessible online.

2:00 – 2:15 Break with delicious and healthful snacks

2:15 – 2:45 Angel Djambazov shares a one on one with Connie Burke of General Motors, the mind and force behind the GMC surprise gift to InvisiblePeople.tv at Chicago’s SOBCon2011

2:45 – 3:15  Special Presentation: What Start Ups and Entrepreneurs Can Learn from Non-Profits Jeff Power, Director, US Partner Development team, Global Hope Network International

3:15 -3:30 Break with delicious and healthful snacks

3:30 Model 3: Where Profit Meets Purpose
Matt Edlen of Gerding Edlen shows the financials behind a profitable business that is sustainable and socially responsible.

4:00 Mastermind 3: Mastermind teams discuss the financials and questions that drive the profitability of their business.

4:45 – Debrief the day.

7pm – 10pm – Networking and mind melding at The Cleaners (next to the Ace Hotel), downtown at 10th and Stark

SATURDAY, SEPTEMBER 17, AMBRIDGE EVENT CENTER

Terry Starbucker presenting on social media at SOBCon

8:00 – Delicious, healthy, hot and cold breakfast.

8:45 – Launching Day 2: Terry Starbucker

9:00 Model 4: We Built Our Own Social Business Model
AJ and Melissa Leon of Poetic Business, Rise of the Cubicle Farmer Road Trip, Global Hope Network International, and The LaC Project present the model of their highly successful social projects, experiments in “experiential philanthropy,” including their 100 person project to support a village’s projects and business efforts.

9:30 Mastermind 4: Mastermind teams explore their own business model and how social responsibility plays a part in making a difference.

10:15 – 10:30 – Break with delicious and healthful snacks

10:30 – 11:00 Emily Harris, independent Journalist shares a one on one interview with Rick Turoczy of PIE project and Silicon Florist

11:00 – 11:15 Break with delicious and healthful snacks

11:15 – 11:45   Tech, Startups, Social Quality, and Profit – A Panel with Kent Lewis of Anvil Media, Victor Tsaran of Yahoo,  Justin Yuen of Fmyi, and Angela Jackson of the Portland Seed Fund

11:45 – 12:30 Delicious, healthful, multiple course hot and cold lunch

12:30 Model 5: Loyalty 3.0: Rewarding Senders and Spenders
Carol Roth, Business Strategist, Deal Maker, Author of the Entrepreneur Equation, and CEO of IntercapMP presents a loyalty program model that rewards senders and spenders, creates loyalty to products (not the program), and layers loyalty to build long-term customer relationships.

1:00 Mastermind 5: Mastermind teams work on how a loyalty program model might fit their business to form meaningful, responsible, and profitable long-term relationships.

1:45 – 2:00 Break with delicious and healthful snacks

2:15 – 2:45  A one on one interview with host and SOBCon Co-founder Liz Strauss

2:45 – 3:15  Special Presentation: Systems Ready! Brett Williams, Director, International Programs and Emergency Response, Direct Relief International

3:15 – 3:30 Break with delicious and healthful snacks

3:30 Model 6: Putting Values in Your Value Proposition
Liz Strauss and Terry Starbucker Co-Founders. SOBCon, Successful-Blog facilitate a back-to-back mastermind session on how to build a values-base line and how to integrate your values inside your value proposition.
Mastermind 3: Mastermind teams work together throughout the entire session.

4:45 – The big debrief

SUNDAY, SEPTEMBER 18, AMBRIDGE EVENT CENTER

8:30 – Delicious, healthy, hot and cold breakfast.

9:15 – Welcome and Challenge Explanation.

9:30 – noon Global Give Back Challenge We’ll be changing up the teams and reaching out globally to connect with several vulnerable locations via video using GoToMeeting. After listening and discussing. We’ll break out to brainstorm action plans for how the SOBConNW community can help those communities.

noon – Formal and informal good-byes for this year.