From September 28 to 30, 2012, at the Urban Studio in downtown Portland, Oregon, we invite you to be a participant in this event that has been described as:
- Mind changing, business changing, change inspiring!
- Network exploding, Impacting strategic relationships for years forward
- The only event of it’s kind!
Starting UP or Re-Starting Your Business
SOBCon is a business creation summit with a bias toward action. Twice a year, 144 of the best minds in online and offline social business meet in real space and real time to explore and apply strategies to develop and grow their businesses.
This year’s SOBCon Northwest program of mastermind sessions, interviews, and special presentations focuses on mastering Starting UP a Business — the key areas that every bootstrapper, investment-seeking startup and fledgling entrepreneur need to consider and review regularly during the early growth years.
Over two and a half days, this year’s SOBCon NW format offers:
- Six innovative work models and mastermind work sessions in three parts:
- A 30-minute focused presentation by a recognized thought leader
- A 10-minute presentation of a strategic model drawn from that content
- A 40-minute mastermind team session to apply that model immediately to your business
- Two face-to-face in-depth, journalistic style interviews with successful- business leaders
- Two interactive, idea generating presentations
- Two deep focus, qualified Q&A case-study intensives
Registration is limited to 100, so sign up now!
SOBCon NW 2012 Program: Starting Up or Re-Starting Your Business
At the Urban Studio, in downtown Portland
Friday, September 28
8:00 – Delicious & healthy breakfast.
8:45 - SOBCon Secret Handshake & Things about SOBCon You Should Know: Charlie Gilkey of Productive Flourishing
9:00 - Launching the event: Terry “Starbucker” St. Marie , Author/Publisher of TerryStarbucker.com
9:15 - Starting UP Your Business Liz Strauss, Author/Publisher of Successful-Blog
Block 1: Creating Value: What Is Your Core Business?
9:30 – What Problem Do You Solve?
Featured Faculty: Scott Sandler of the Oregon Angel Fund will moderate a panel of decision makers including:Lara Feltin, CEO of Biznik
Howard Mann of Brickyard Partners, and Todd Silverstein, CEO of Vizify as they discuss what makes a solid value proposition.
10:00 – Block 1 Model delivered by [to be announced]
10:10 - Mastermind 1: Participant mastermind teams work together to apply the value creation model to their own businesses in real time.
10:50- 11:00 – Break with delicious and healthful snacks
11:00 -11:30 – Rosemary O’Neill, CEO of Social Strata shares a one on one with interview with Chris Erickson, General Manager of the Heathman Hotel.
11:30-12:30 Delicious, healthful, multi-course hot and cold lunch
Block 2: Competitive Search and Social Strategy: Who Wants What You Do?
12:30 – How Do You Choose a First Market that Will Grow with You?
Featured Faculty: Ric Dragon, Author of Social Marketology and CEO of Dragon Search marketing
Dragon Search Marketing
1:00 – Block 2 Model delivered by Liz Strauss, Author/Publisher of Successful-Blog
1:10 – Mastermind 2: Participants teams work together to apply the competitive strategy model to their own businesses in real time.
1:50 – 2:00 Break with delicious and healthful snacks
2:00 – 2:30 Justin Levy of GotoMeeting interviews Podio CEO Kasper Hulthin about the challenges of “big buying small”
2:30 – 3:00 Interactive Session Barry Moltz, best selling author and business builder, and DEXOne Show Us How to Find the Most Findable Person at SOBCon NW
3:00 – 3:15 Break with delicious and healthful foods
Block 3: Income Model: Developing a Revenue Stream
3:15 – Value Created, Value Offered, Value Received
Featured Faculty: Kent Lewis of Anvil Media and pdxMindShare
3:45 – Block 3 Model delivered by Bryan Howe, President of MasterPlans.com
3:55 – Mastermind 3: Participants teams work together to apply the revenue stream model to their own businesses in real time.
4:40 – Debriefing the day and getting ready for the evening: Mark Silver of Heart of Business
7pm – 10pm Join us with a very special event at the Heathman Hotel.
Meet people and raise your image even more.
We’ve hired outstanding portrait photographer to take professional business headshots.
FREE to SOBCon attendees, tickets available to a few friends.
Read more on the eventbrite page. Attndees of SOBCon need not register again.
Saturday, September 29
8:00 – Delicious, healthy, hot and cold breakfast.
8:45 – Launching the day: Terry “Starbucker” St. Marie, Author/Publisher of TerryStarbucker.com, and Liz Strauss, Author/Publisher of Successful-Blog
9:00 – Day 1 recap and the Day 2 challenge: Charlie Gilkey of Productive Flourishing
Block 4: Message: Defining Your Core Talking Points
9:30 - Honing Your Pitch
Featured Faculty: Founder of Pitch Refinery, Melissa Pierce
9:50 – Block 4 Model delivered by Rick Turoczy, Co-Founder, Portland Incubator Experiment (PIE), and editor, Silicon Florist
10:00 – Mastermind 4: Participants teams work together to apply the core talking point “pitch” model to their own businesses in real time.
10:45- 11:00 – Break with delicious and healthful snacks
11:00 -11:30 – A one-on-one interview with Gina Morris, co-owner of Radish Underground in Portland, and co-creator of the viral video “Isaac’s Live Lip-Dub Proposal“
11:30-12:30 Delicious, healthful, multi-course hot and cold lunch
Block 5: Be Small, but Leverage Large
12:30 – Strategic Relationships in Action
Featured Faculty: Marti Konstant, CEO of Konstant Change
1:00 – Model 5 delivered by Jane Boyd, CEO of Work, Family and Life Consulting
1:10 – Mastermind 5: Participants teams work together to apply the Leverage Large model to their own businesses in real time.
1:50 – 2:00 Break with delicious and healthful snacks
2:00 – 2:30 AJ and Melissa Leon share the criteria for choosing great relationships.
2:30 – 3:00 The one minute question challenge – led by Charlie Gilkey
3:00 – 3:15 Break with delicious and healthful foods
Block 6: The Sales to Feedback Loop
3:15 - How to Win Repeat Sales at Every Step
Featured Faculty: Todd Sattersten, Author of “The 100 Best Business Books of All Time”
3:50 – Block 6 Model delivered by Terry “Starbucker” St. Marie of TerryStarbucker.com
4:00 – Mastermind 6: Participants teams work together to apply the sales to feedback model to their own businesses in real time.
4:45 – Debriefing the day and getting ready for the evening: Mark Silver of Heart of Business
6:00 [to be announced]
SUNDAY, September 30
At the Urban Studio, in downtown Portland
8:30 – Delicious, healthy, hot and cold breakfast.
9:15 – Welcome and Challenge Explanation.
9:30 - Sunday Mission Give-Back Challenge
We’ll be hearing back from what happened at past give back challenges previous and adding new ones. We’ll be building a unique case study with deep analytics that connects our offline event with the Empire Avenue community and the greater online to call people to action in a short-term window of two hours. The resulting data and analysis will be available to all participants.
Join us to hear the value propositions and the quests of this year’s four non-profits
11:45 – Noon – Formal and informal good-byes for this year.
Many people stay around in the afternoon for lunch and sightseeing.
Don’t miss this opportunity to join us in Portland – sign up now!
