Here’s where attendees get the chance to “meet the challenge” and show corporate sponsors how social media can connect their product with their customers.

1. Each of five sponsors will have 10 minutes to present a product they want to promote.
2. Teams of attendees will get one product and 30 minutes to develop a social media action plan that builds product awareness.
3. Teams will then present their approach to the sponsor and the group for open discussion.

This is when the fun learning begins.

The “cut and thrust” of the open discussion will build on the initial idea presented so that everyone can contribute – and learn – how the spark of a social media idea can evolve to play an integral part of a real world product marketing solution.