Schedule

FRIDAY, JUNE 27

Venue: Summit Executive Center

8:30am Opening the Day • Sean McGinnis
8:50am Launch: How to Build Something You Can’t Build Alone • Liz Strauss
9:15am Block 1: Own Your Expertise • Haydn Shaughnessy
Know what you contribute and be able to articulate it
9:45am Block 1 Mastermind: Ric Dragon challenges mastermind teams to articulate their contributions.
10:30am Break
10:45am Trust and Relationship Capital • Jane Boyd & Rob Peters
11:30am Hot Seat 1: A startup or small business presents a business issue and receives actionable feedback from the room.
12:00pm Lunch
1:00pm Interactive Presentation
1:30pm Block 2: Engage Your Core Community • Connie Dieken
How to build the ideal network of advisors, customers, and strategic partners
2:00pm Block 2 Audience Q&A
2:15pm Break
2:30pm Block 3: Build the Irresistible Offer • Kevin Randall
Build an intelligent, irresistible offer that attracts customers to you
3:00pm Block 3 Mastermind: Becky McCray challenges mastermind teams to build an irresistible offer that works for their business right now.
4:00pm Hot Seat 2: A startup or small business presents a business issue and receives actionable feedback from the room.
4:30pm Daily Debrief
Evening Networking event (details TBA)

SATURDAY, JUNE 28

Venue: Summit Executive Center

9:00am Opening the day • Sean McGinnis
9:15am Block 4: Make the Competition Irrelevant • David Drew
Determine how your expertise best serves your ideal customers
9:45am Block 4 Mastermind: Drew Marshall challenges mastermind teams to identify the sweet spot where expertise meets customer needs.
10:30am Break
10:45am How Story Attracts Audience • Jane Boyd & Paul O’Mahony
11:30am Hot Seat 3: A startup or small business presents a business issue and receives actionable feedback from the room.
12:00pm Lunch
1:00pm Interactive Presentation (to be announced)
1:30pm Block 5: Use Content to Share Value • Andy Crestodina
Build participation and reputation by including your audience and offering value
2:00pm Block 5: Audience Q&A
2:15pm Break
2:30pm Block 6: Get the Right People Talking About You • Liz Strauss
Expand your team, your business, and your brand by getting the right people talking about you
3:00pm Block 6 Mastermind: Ric Dragon challenges mastermind teams to describe trust levels that match invitations to act in the progress of a business relationship
4:00pm Hot Seat 4: A startup or small business presents a business issue and receives actionable feedback from the room.
4:30pm Daily Debrief
Evening Optional activities include cocktails at Houlihan’s, followed by karaoke at the Blue Frog

SUNDAY, JUNE 29 (Give-Back Challenge)

Venue: Swissôtel Chicago

9:00am Continental Breakfast
9:30am Mark Carter introduces representatives from non-profit organizations and the challenges they are facing in their organizations. Non-profit organizations include the following:

The room divides into groups and brainstorms actionable ideas for the organizations.

11:15am Groups share their results with the non-profit organizations
11:30am Closing the Event
Afternoon Many attendees go out to lunch together after the event

Please note that details of the schedule, including presenters, are subject to change.