The 2010 Program: Strategy & Tactics
Over two days, SOBCon features six, two-hour interactive content blocks focused on strategy and tactics for integrating online and offline social marketing. Key speakers are listed below.
Friday and Saturday will be at the Summit Executive Center.
Sunday will be at Hotel 71 Ballroom on the 39th Floor.
Each content block includes:
- 30 minutes: Expert presentation and Q&A
25 minutes: Presenter-moderated panel and Q&A
Panel members are chosen to bring diverse experience and insight to the same topic. The presenter becomes the learner now.
AND THEN …
30-40 minutes: Mastermind Teams Work Together to immediately apply what’s been discussed to their own businesses.
Friday, April 30th
- 8:15-8:45 – Delicious, healthful hot breakfast
- 8:45-9:00 – Opening Remarks: Terry Starbucker, SOBCon Founder, Owner Ramblings From a Glass Half Full
- 9:00-9:25 – Keynote: Where Virtual Business Strategy Meets Concrete Community: Liz Strauss, SOBCon Founder, Owner Successful-Blog
Break
Block 1: Strategy – Researching Conditions and Climates
- 9:30-10:00 – Presentation: Ann Carlsen, CEO. Carlsen Resources, Inc
- 10:00-10:25 – Panel: Ann moderates as Julien Smith, Wendy Piersall, Lewis Howes and a special guest discuss the Block 1 strategy.
- 10:25-11:05 – Mastermind Teams apply the Block 1 strategic concepts to their business.
Break
- 11:15-11:45 – Special Presentation: Asset-Based Business Thinking: HankWasiak, Author, Owner at The Concept Farm
- 11:45-12:30 – A delicious, healthful hot and cold buffet
Block 2: Strategy – A Business Is Born and Branded
- 12:30-1:00 – Block 2 – Presentation: Sheila Scarborough, Becky McCray, Founders of Tourism Currents
- 1:00-1:25 – Block 2 – Panel: Becky and Sheila moderate as Chris Garrett, Erno Hannink, Lisa Haneburg, and a special guest discuss the Block 2 strategy.
- 1:25-2:15 – Mastermind Teams apply the Block 2 strategic concepts to their business.
Break
- 2:30-3:00 – Special Presentation: to be announced
Break
Block 3: Tactics – Setting Up a Command Center
- 3:15-3:45 – Block 3 – Presentation: Amber Naslund, Dir. of Community for Radian6
- 3:45-4:15 – Block 3 – Panel: Amber moderates as David Bullock, Shannon Paul, Jonathan Fields and a special guest discuss the Block 3 Tactics.
- 4:15-5:00 – Mastermind Teams apply the Block 3 tactical concepts to their business.
- 5:00-5:30 – Special Presentation: for a few minutes then back to the hotel to rewind for the evening event.
- 7:00-10:00 – Networking Event and Speakeasy Party
Saturday, May 1st
- 8:30-8:45 – Delicious, healthful hot breakfast
- 8:45-9:00 – Opening Remarks: – Liz Strauss, SOBCon Founder, Owner Successful-Blog
- 9:00-9:25 – Keynote: The Most Important Leadership Strategy: Terry Starbucker, SOBCon Founder, Owner Ramblings From a Glass Half Full
Block 4: Tactic – Key Relationships: Build, Buy, and Partner
- 9:30-10:00 – Presentation: Scott Porad, CTO, Cheezburger Network, I Can Has Cheezburger
- 10:00-10:25 – Panel: Scott moderates as Lorelle VanFossen , Steve Woodruff, Lucretia Pruitt and a special guest discuss the Block 4 Tactics.
- 10:25-11:05 – Mastermind Teams apply the Block 4 tactical concepts to their business.
Break
- 11:15-11:45 - Special Presentation: – Does the Model Work?
Ted Murphy, CEO at IZEA - 11:45-12:30 – A delicious, healthful hot and cold buffet
Block 5: Tactics: Messages, Campaigns, and Communities
- 12:30-1:00 – Block 5 – Presentation: Jason Falls, CEO, Social Media Explorer, LLC
- 1:00-1:25 – Block 5 – Panel: Jason moderate as Jeremy Wright, Neenz Faleafine, Drew McLellan and a special guest discuss the Block 5 tactics.
- 1:25-2:15 – Mastermind Teams apply the Block 5 tactical concepts to their business.
Break
- 2:30-3:00 – Special Presentation: Greater than Yourself Steve Farber, Extreme Leadership
Break
Block 6: Tactics – Claiming Rewards and Leveraging Victories
- 3:15-3:45 – Block 6 – Presentation: Chris Brogan, President, New Marketing Labs
- 3:45-4:15 – Block 6 – Panel: Chris moderates as Brian Clark , Missy Ward , Naomi Dunford and a special guest discuss the Block 3 Tactics.
- 4:15-5:00 – Mastermind Teams apply the Block 6 tactical concepts to their business.
- 5:00-5:30 - Special Presentation: for a few minutes then back to the hotel to rewind for the evening event. Pub and Photo Crawl to Karaoke or wherever the group takes you.
Sunday, May 2nd
Nonprofit “Give Back” Event
- Speaker and Host: Geoff Livingston, CMO, Zoetica Media
- 8:30-9:00 – Delicious, healthful warm and cold breakfast
- 9:00-noon - The Nonprofit “Give Back” Event. The featured nonprofits will be:
At SOBCon, each nonprofit will have 10 minutes to present their value proposition. Afterwards, brands, bloggers, sponsors, and social media mavens will work together for one hour to develop ideas for online and offline social networking to help young nonprofits build awareness, gain support, and promote their cause.
Noon — a few good-bye moments then off to lunch downstairs with friends from the conference.
