Chicago 2010 Program: Strategy & Tactics
Over two days, SOBCon features six, two-hour interactive content blocks focused on strategy and tactics for integrating online and offline social marketing. Key speakers are listed below.
Thursday evening at 7pm
Don’t miss the pre-event party sponsored by Social Media Club Chicago!
Friday and Saturday will be at the Summit Executive Center.
Summit Executive Centre
205 N. Michigan Ave
10th Floor
Chicago, IL 60601-5922 USA
V: (312) 938-2000
Toll-Free: (888) 887-2070
F: (312) 861-0324
Sunday will be at Hotel 71 Ballroom on the 39th Floor.
Each content block includes:
- 30 minutes: Expert presentation and Q&A
25 minutes: Presenter-moderated panel and Q&A
Panel members are chosen to bring diverse experience and insight to the same topic. The presenter becomes the learner now.
AND THEN …
30-40 minutes: Mastermind Teams Work Together to immediately apply what’s been discussed to their own businesses.
Friday, April 30th
- 8:15-8:45 – Delicious, healthful hot breakfast
- 8:45-9:00 – Opening Remarks: Terry Starbucker, SOBCon Founder, Owner Ramblings From a Glass Half Full
- 9:00-9:25 – Keynote: Where Virtual Business Strategy Meets Concrete Community: Liz Strauss, SOBCon Founder, Owner Successful-Blog
Break
Block 1: Strategy – Researching Conditions and Climates
- 9:30-10:00 – Presentation: Jonathan Fields, Author of Career Renegade
- 10:00-10:25 – Panel: Jonathan moderates as Steve Woodruff, Wendy Piersall, Lewis Howes, and Marcia Hansen discuss the Block 1 strategy.
- 10:25-11:05 – Mastermind Teams apply the Block 1 strategic concepts to their business.
Break
- 11:15-11:45 – Special Presentation: Asset-Based Business Thinking: HankWasiak, Author, Owner at The Concept Farm
- 11:45-12:30 – A delicious, healthful hot and cold buffet
Block 2: Strategy – A Business Is Born and Branded
- 12:30-1:00 – Block 2 – Presentation: Sheila Scarborough, Becky McCray, Founders of Tourism Currents
- 1:00-1:25 – Block 2 – Panel: Becky and Sheila moderate as Chris Garrett, Erno Hannink, Lisa Haneburg, and Sharna Brockett discuss the Block 2 strategy.
- 1:25-2:15 – Mastermind Teams apply the Block 2 strategic concepts to their business.
Break
- 2:30-3:00 – Special Presentation: to be announced
Break
Block 3: Tactics – Setting Up a Command Center
- 3:15-3:45 – Block 3 – Presentation: Amber Naslund, Dir. of Community for Radian6
- 3:45-4:15 – Block 3 – Panel: Amber moderates as Dave Taylor, Shannon Paul, Barbara Rozgonyi and a special guest discuss the Block 3 Tactics.
- 4:15-5:00 – Mastermind Teams apply the Block 3 tactical concepts to their business.
- 5:00-5:30 – Special Presentation: for a few minutes then back to the hotel to rewind for the evening event.
7:00-10:00 – Private Networking Event and Speakeasy Party
We’ve rented out one of Chicago’s most talked-about clubs for a private SOBCon2010 networking event. It’s going to be a speakeasy and we’re doing it up well. Can’t wait! Great conversation, great food, great libations. Great way to end or start the evening.
Saturday, May 1st
- 8:30-8:45 – Delicious, healthful hot breakfast
- 8:45-9:00 – Opening Remarks: – Liz Strauss, SOBCon Founder, Owner Successful-Blog
- 9:00-9:25 – Keynote: The Most Important Leadership Strategy: Terry Starbucker, SOBCon Founder, Owner Ramblings From a Glass Half Full
Block 4: Tactic – Key Relationships: Build, Buy, and Partner
- 9:30-10:00 – Presentation: Scott Porad, CTO, Cheezburger Network, I Can Has Cheezburger
- 10:00-10:25 – Panel: Scott moderates as Lorelle VanFossen , Julien Smith, Lucretia Pruitt and a special guest discuss the Block 4 Tactics.
- 10:25-11:05 – Mastermind Teams apply the Block 4 tactical concepts to their business.
Break
- 11:15-11:45 - Special Presentation: – Does the Model Work?
Ted Murphy, CEO at IZEA - 11:45-12:30 – A delicious, healthful hot and cold buffet
Block 5: Tactics: Messages, Campaigns, and Communities
- 12:30-1:00 – Block 5 – Presentation: Rick Murray, President of Edelman Digital U.S.
1:00-1:25 – Block 5 – Panel: Rick moderate as Jeremy Wright, Erica O’Grady, Drew McLellan, and Sharon Gitelle discuss the Block 5 tactics.
- 1:25-2:15 – Mastermind Teams apply the Block 5 tactical concepts to their business.
Break
- 2:30-3:00 – Special Presentation: Greater than Yourself Steve Farber, Extreme Leadership
Break
Block 6: Tactics – Claiming Rewards and Leveraging Victories
- 3:15-3:45 – Block 6 – Presentation: Chris Brogan, President, New Marketing Labs
- 3:45-4:15 – Block 6 – Panel: Chris moderates as Loren Feldman , Shashi Bellamkonda, Jay Jay French and a special guest discuss the Block 6 Tactics.
- 4:15-5:00 – Mastermind Teams apply the Block 6 tactical concepts to their business.
- 5:00-5:30 - Special Presentation: for a few minutes then back to the hotel to rewind for the evening event. Pub and Photo Crawl to Karaoke or wherever the group takes you.
Sunday, May 2nd
Nonprofit “Give Back” Event
- Speaker and Host: Geoff Livingston, CMO, Zoetica Media
- 8:30-9:00 – Delicious, healthful warm and cold breakfast
- 9:00-noon - The Nonprofit “Give Back” Event. The featured nonprofits will be:
At SOBCon, each nonprofit will have 10 minutes to present their value proposition. Afterwards, brands, bloggers, sponsors, and social media mavens will work together for one hour to develop ideas for online and offline social networking to help young nonprofits build awareness, gain support, and promote their cause.
Noon — a few good-bye moments then off to lunch downstairs with friends from the conference.
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