SOBCon is more than just a conference. There are lots of conferences.
SOBCon is the think tank of the social web where some of the best minds in the Internet space gather to present models, discuss insights, and determine best practices.
What IS an SOB?!
by Liz Strauss
Years ago, a new reader at Successful-Blog asked me about SOBs, what they stood for, and how the whole thing worked. So I made a page explaining what SOB stands for and how it started. And so that you would know about SOBs where they came from and why people actually want to be one.
No, No, It’s not THAT!
When the SOB program started, I was looking for a way to encourage the sense of community that Successful-Blog stood for. We’re all about relationships and conversation here. The conversations are fun, fast, and sometimes irreverent. Discussions on the blog often brought up good ideas, and I wanted to make sure those ideas continued and become more out in the blogosphere – everyone making everyone a little bit better. It’s the only way that we can make ourselves strong here in what they call “The Magic Middle.” We talk to each other and we listen too.
SOBs were the original Successful and Outstanding Bloggers.
Since then a whole conference — SOBCon — has grown. It was named for the original community that met on Open Comment night over at Successful-Blog. The conference stands for the same values of community, good ideas, and deep trust that has developed among people who invested thoughts, feelings, and dreams in each other.
So SOB started as Successful and Outstanding Bloggers over there, but it’s evolved to mean Successful Online Businesses.
Liz