SOBCon – The Story Behind the Story
by Terry Starbucker
(originally appeared on Successful Blog on 11/21/09)

Let me tell you a story……

In May 2007, there was a gathering at a Chicago hotel.

75 people hung out together for a weekend, and talked about their craft, their passions, and their lives.

SOBCon07 (photo by The Idea Dude)

It turned out to be magical. Trust was high. Candor was abundant. Egos were checked at the door. There was a depth to the dialogue that prompted many to declare how “life changing” it was.

There were no barriers to learning. And it was good.

One year later, it happened again. The magic returned, this time for over 100 people in a downtown place that welcomed them with hospitality and great food. More lives were changed for the better.

SOBCon08 (photo by Paul O'Flaherty)

Could it happen a third time? Yes. In May of 2009, 125 people felt it too.

The magic.

Where did this come from? Who was capable of conjuring up the ingredients of this potent mixture of trust, humility, and candor?

It had to be someone who lives and breathes these qualities. Who deeply believes in the basic generosity of the human spirit.

That’s where the magic comes from – that belief.

When that person entered the room at those three gatherings in Chicago, something wonderful happened. This person was the catalyst of a powerful enabling force that unlocked that same generous spirit from everyone there.

That’s really the “story behind the story” of this gathering we call SOBCon – the person who made it happen.

That person is Liz Strauss.

Liz Strauss at SOBCon09 (photo by JD Lasica)

Without her these gatherings would not have taken place. No magic, no learning, and no life-altering experiences.

Liz Strauss IS SOBCon.

And she will once again be in a downtown Chicago room (yep, the one with the great food) with 150 people from April 30-May 2, 2009, nurturing and enabling this “think tank with a heart”.

The theme – “Virtual meets the concrete”. 2 ½ days of strategies and tactics focused on merging your online and offline worlds into a successful business.

Will you be there? Are you willing to learn from 150 “fearless sharers” –and will you share your experiences and wisdom as well?

Are you ready for the magic??

If you are, go to our registration site right now, and get in the room. (Don’t miss the video in the Event Details)

If you are not, and perhaps need a bit more information, or convincing, or both –check out the links I shared up above, and read as many of the recaps as you can. Or, just read Liz’s recap of SOBCon09, or my thoughts on why SOBCon matters to me.

Oh, and as a little added incentive, we’ll knock off $200 from the registration cost if you sign up before December 16, 2009.

C’mon, be a part of these ongoing stories – and join us in Chicago for April 30 – May 2, 2010 for SOBCon2010!

Thanks.

Terry Starbucker