<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="http://feeds.feedburner.com/~d/styles/rss2full.xsl" type="text/xsl" media="screen"?><?xml-stylesheet href="http://feeds.feedburner.com/~d/styles/itemcontent.css" type="text/css" media="screen"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0">

<channel>
	<title>SOBCon09</title>
	
	<link>http://www.sobevent.com</link>
	<description>May 1, 2, 3 • 2009 • Chicago, IL</description>
	<pubDate>Tue, 06 Jan 2009 17:47:29 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.3</generator>
	<language>en</language>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/Sobcon07" type="application/rss+xml" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">751257</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://www.feedburner.com</feedburner:feedburnerHostname><item>
		<title>Aren’t We in the Idea Business?</title>
		<link>http://www.sobevent.com/arent-we-in-the-idea-business/</link>
		<comments>http://www.sobevent.com/arent-we-in-the-idea-business/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 17:47:29 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<category><![CDATA[age of conversation]]></category>

		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=340</guid>
		<description><![CDATA[I have been reading the Age of Conversation 2 ( a book of essays on Social Media, but you know that, site &#124; book) and it really gets me thinking. For example, we have nuggets of inspiration like this:
Efrain Mendicuti - Google Mexico
“We have to realize that most of the jobs that will be here [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sobevent.com/wp-content/uploads/2009/01/aoc2-cover.jpg"><img class="alignleft size-thumbnail wp-image-341" title="aoc2-cover" src="http://www.sobevent.com/wp-content/uploads/2009/01/aoc2-cover-150x150.jpg" alt="" width="150" height="150" /></a>I have been reading the <strong>Age of Conversation 2</strong> ( a book of essays on Social Media, but you know that, <a href="http://www.ageofconversation.com/">site</a> | <a href="http://stores.lulu.com/ageofconversation">book</a>) and it really gets me thinking. For example, we have nuggets of inspiration like this:<br />
<strong><a href="http://thedailyandthenotso.blogspot.com/">Efrain Mendicuti</a> - Google Mexico</strong></p>
<blockquote><p><em>“We have to realize that most of the jobs that will be here in ten years haven’t been invented. So it’s hard to set up a curriculum for these new kind of creatives.”</em></p></blockquote>
<p>These jobs that are yet to be created are in the realm of the knowledge worker, the creators of ideas that will transform the workplace.</p>
<h3>Where should we look for new ideas?</h3>
<p>The blogosphere is full of these creative types, and there is the very real possibility that one of the remarkable people that comes to SOBCon this year just may create something that no one has ever seen before. But we are not learning these skills in college, or in high school. We are learning them from each other as we reach out across teh interwebs and talk. We talk to our friends and neighbors, whether they are around the corner or in faraway countries.</p>
<p>This new medium has transformed the way that people talk to each other, work and live together, create businesses and communities. Everything is different today, and it will change again tomorrow.</p>
<h3>Can we share something here?</h3>
<p><a href="http://www.sobevent.com/wp-content/uploads/2009/01/idealightbulb02.gif"><img class="alignright size-thumbnail wp-image-342" title="idealightbulb02" src="http://www.sobevent.com/wp-content/uploads/2009/01/idealightbulb02-150x150.gif" alt="" width="150" height="150" /></a>All this talk about conversations, and the amazing things that we see on places like Twitter and Flickr everyday gives me a great deal of confidence in our future. So here are some questions for sharing:</p>
<ul>
<li>Where do you get your ideas?</li>
<li>What gets your creative juices flowing?</li>
<li>Who inspires you to be better today than you were yesterday?</li>
</ul>
<p>Please leave a Comment, and share your answers.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=TH51M0.P"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=TH51M0.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=4Zeqh2.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=4Zeqh2.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=6l3yPN.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=6l3yPN.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=1plOBb.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=1plOBb.p" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/arent-we-in-the-idea-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Introducing the SOBCon Affiliate Program</title>
		<link>http://www.sobevent.com/introducing-the-sobcon-affiliate-program/</link>
		<comments>http://www.sobevent.com/introducing-the-sobcon-affiliate-program/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 22:57:01 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<category><![CDATA[affiliate program]]></category>

		<category><![CDATA[SOBCon badges]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=331</guid>
		<description><![CDATA[Happy New Year!
This is the time of year to celebrate new projects, and what project could be more celebratory than getting ready for SOBCon 2009?
How about an affiliate program for SOBCon 2009? That&#8217;s right, Terry Starbucker wanted me to let you all know that there is a super new way to promote the conference and [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 243px"><img title="A toast to all of my friends" src="http://hdbizblog.com/blog/wp-content/uploads/2007/12/champagne-toast.jpg" alt="Happy New Year!" width="233" height="350" />
<p class="wp-caption-text">Happy New Year!</p>
</div>
<h3>Happy New Year!</h3>
<p>This is the time of year to celebrate new projects, and what project could be more celebratory than getting ready for <em>SOBCon 2009</em>?</p>
<p>How about an affiliate program for <em>SOBCon 2009</em>? That&#8217;s right, Terry Starbucker wanted me to let you all know that there is a super new way to promote the conference and save yourself some money!</p>
<p>We have launched the &#8220;<strong>SOBCon09 Affiliates Program</strong>&#8221; on Eventbrite.</p>
<p>This provides bloggers the opportunity to earn a referral commission for every registration that results from a click-through from their site.</p>
<p>Of course, this helps SOBCon promote the event too!</p>
<p><strong>The commission will be 5% of the registration amount.</strong></p>
<p>Of course, you all can sign up for this and earn some commissions - please also tell your friends about it as well.</p>
<h3>This is what you need to do:</h3>
<p>1) Go to the <a href="http://www.eventbrite.com/affiliate-register?eid=213199686&amp;affid=202749&amp;continue=1"><em><strong>Eventbrite Affiliate link</strong></em></a>.</p>
<p>2) If you have an Eventbrite account,  you will be prompted to log in.  If you don&#8217;t have an account, you&#8217;ll need to provide an e-mail account and a password.</p>
<p>3) Once you do that, you&#8217;ll go to another screen that will ask you to join the program.</p>
<p>4) Open a new browser window/tab and go to <tt> provide link </tt> to obtain the SOBCon badge/widget</p>
<p>5) Copy/paste the appropriate badge/widget to your blog/website</p>
<p>6) Return to your Eventbrite window, to the &#8220;My Account&#8221; page that will have the referral link to put on your blog, copy this link code</p>
<p>7) Add this link to the badge/widget on your blog.</p>
<p> <img src='http://www.sobevent.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Publish, go to your blog and check to see that the link works.</p>
<p>9) Return to Eventbrite, you should find that your account has been updated with a least one site visit. You can check your ongoing ticket sales and commissions on the &#8220;Account&#8221; page, &#8220;Event Affiliate Program&#8221; tab.</p>
<p>For right now you can use one of these banner for your promotions, we will have some more cool banners soon.</p>
<p><img title="Save the date!" src="http://www.sobevent.com/wp-content/themes/revolution_pro-30/images/save-the-date-sobcon09.gif" alt="Save the date!" width="125" height="125" /><a href="http://www.sobevent.com/wp-content/uploads/2009/01/sobcon-going.jpg"><img class="alignnone size-medium wp-image-337" title="sobcon-going" src="http://www.sobevent.com/wp-content/uploads/2009/01/sobcon-going.jpg" alt="" width="125" height="125" /></a><a href="http://www.sobevent.com/wp-content/uploads/2009/01/sobcon-speaking2.jpg"><img class="alignnone size-medium wp-image-338" title="sobcon-speaking2" src="http://www.sobevent.com/wp-content/uploads/2009/01/sobcon-speaking2.jpg" alt="" width="125" height="125" /></a></p>
<p>Then use the referral link that you were given to send folks to the Eventbrite registration site.</p>
<p>Good luck! We are looking forward to seeing you in Chicago!</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=1OVUl3.P"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=1OVUl3.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=YuByC0.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=YuByC0.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=VuP9Rm.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=VuP9Rm.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=SrIbwe.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=SrIbwe.p" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/introducing-the-sobcon-affiliate-program/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The SOBCon Newsletter</title>
		<link>http://www.sobevent.com/the-sobcon-newsletter/</link>
		<comments>http://www.sobevent.com/the-sobcon-newsletter/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 18:53:24 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<category><![CDATA[newsletter]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=334</guid>
		<description><![CDATA[


SOBCon09!  Biz School for Bloggers










News!



Register for SOBCon09,
before December 31st 2008,
and get $200.00 off!
 Only 150 attendees this year,
so don&#8217;t wait too long!



SOBCon09 Banner







SOBCon08 &#8220;I Was There&#8221; Banner






Download these banners for your blog and website!
Be sure to link to www.SOBEvent.com







Words of Wisdom



&#8220;SOBCon is the ROI of Relationships&#8221;
  &#8212; Liz      [...]]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="0" width="547" align="center" bgcolor="#474274">
<tbody>
<tr height="46">
<td><span style="padding-left: 10px; font-weight: bold; font-size: 40px;"><span style="font-family: Georgia; color: gold;">SOBCon09!</span></span> <span style="font-size: small;"><span style="font-weight: bold; font-size: 30px;"><span style="color: #ffffff; font-size: medium;"> Biz School for Bloggers</span></span></span></td>
</tr>
<tr>
<td><img src="http://lh4.ggpht.com/_0ldCcfHg3nc/SUmp13fzSSI/AAAAAAAAAqY/OO5vBppTiXM/s800/logo.jpg" alt="" width="547" height="116" /></p>
<table border="0" cellspacing="0" cellpadding="0" width="530" align="center">
<tbody>
<tr>
<td width="370" valign="top">
<table border="0" cellspacing="0" cellpadding="0" width="370" align="center">
<tbody>
<tr height="9">
<td style="padding: 3px 0px 0px 3px; font-weight: bold; font-size: 22px; color: #ffffff;" bgcolor="#2389e9" background="http://www.aweber.com/img/templates/03b/section_header.gif">News!</td>
</tr>
<tr>
<td style="padding: 10px 5px; font-size: 11px; color: #ffffff; font-family: Arial,sans-serif;" bgcolor="#05233f">
<p align="center"><span style="font-size: 16px;"><a title="Registration for SOBCon09" href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=O69xOTTH3FupY9lo1C6pfA" target="_blank"><span style="color: #8080c0;">Register</span></a> for <strong>SOBCon09</strong>,<br />
<em>before</em> <span style="color: gold;"><strong>December 31st 2008</strong></span>,<br />
and get <span style="color: gold;"><strong>$200.00 off!</strong></span></span></p>
<div><span style="font-size: 14px;"> Only <span style="color: gold;"><strong>150 attendees</strong></span> this year,<br />
so don&#8217;t wait too long!<br />
</span></div>
<hr />
<div><span style="color: gold; font-size: small;"><br />
<strong>SOBCon09 Banner</strong></span></p>
<table style="width: auto;" border="0">
<tbody>
<tr>
<td><img src="http://lh6.ggpht.com/_0ldCcfHg3nc/SUk6HUEzK-I/AAAAAAAAApo/y9SNCBuqdRI/s144/save-the-date-sobcon09.gif" alt="" /></td>
</tr>
</tbody>
</table>
<p><span style="color: gold; font-size: small;"><strong>SOBCon08 &#8220;I Was There&#8221; Banner</strong></p>
<p></span></p>
<table style="width: auto;" border="0">
<tbody>
<tr>
<td align="center"><img src="http://lh6.ggpht.com/_0ldCcfHg3nc/SUk9LU5nmBI/AAAAAAAAApw/Emi1865ml8w/s144/sobcon08_logo189x60-i-was-there-badge.JPG" alt="" align="middle" /></p>
<hr />
Download these banners for your blog and website!<br />
Be sure to link to <span style="font-size: 16px;"><span style="color: #8080c0;"><a href="../" target="_blank">www.SOBEvent.com</a></span></span></td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
<tr height="9">
<td style="padding: 3px 0px 0px 3px; font-weight: bold; font-size: 22px; color: #ffffff;" bgcolor="#2389e9" background="http://www.aweber.com/img/templates/03b/section_header.gif">Words of Wisdom</td>
</tr>
<tr>
<td style="padding: 10px 5px; font-size: 11px; color: #ffffff; font-family: Arial,sans-serif;" bgcolor="#05233f">
<p align="left"><span style="font-size: x-small;"><span style="color: #c2d1c9;"><strong>&#8220;SOBCon is the ROI of Relationships&#8221;<br />
</strong><span style="font-size: xx-small;"><span style="color: #c2d1c9;"> <strong> &#8212;</strong> <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=yZbhCOfxWVtWLtWMGGsubQ" target="_blank"><span style="font-size: xx-small;"><span style="color: #c2d1c9;"><strong><span style="color: #8080c0;">Liz                   Strauss</span> </strong></span></span></a><span style="font-size: xx-small;"><span style="color: #c2d1c9;">Twitter id:<strong> </strong><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=Oc4x2CBT0SMFPqSC5k6uzw" target="_blank"><span style="color: #8080c0;"><strong>@LizStrauss</strong></span></a><br />
<em><strong> </strong> <span style="color: #ffffff;">Co-founder                   of SOBCon</span> </em></span></span><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=yZbhCOfxWVtWLtWMGGsubQ" target="_blank"> </a></span></span></span></span></p>
<p align="left"><span style="font-size: x-small;"><span style="color: #c2d1c9;"><span style="font-size: x-small;"><strong><span style="color: #c2d1c9;"> &#8220;Set out with the intent each day to be                   happy&#8221;<br />
</span><span style="font-size: xx-small;"><span style="color: #c2d1c9;"> &#8212; <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=hShAZFvKvXDRcFOix0GPWA" target="_blank"><span style="color: #8080c0;">Christine                   Kane</span></a> Twitter id:<a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=TFC7tceYj1LhBqMpyW7dZQ" target="_blank"><span style="color: #8080c0;">@Christinekane</span></a></span></span><br />
</strong><span style="color: #c2d1c9; font-size: xx-small;"><em> <span style="color: #ffffff;">SOBCon07 &amp; SOBCon08 attendee </span></em></span></span></span></span></p>
<p align="left"><span style="font-size: x-small;"><span style="color: #c2d1c9;"><span style="font-size: x-small;"><span style="font-size: x-small;"><strong><span style="color: #c2d1c9;">&#8220;You&#8217;ll walk away with 150 friends for                   life!&#8221;<br />
</span><span style="font-size: xx-small;"><span style="color: #c2d1c9;"> <span style="color: #a6b1b3;">&#8212; <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=ckje23bC0e1xyefjZnOmKA" target="_blank"><span style="color: #8080c0;">Terry Starbucker</span></a> </span> Twitter id: <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=S6IHv2HKFdS1IhrPgRVNkw" target="_blank"><span style="color: #8080c0;">@Starbucker</span></a></span></span><br />
<span style="color: #ffffff;"> </span></strong><span><span style="color: #ffffff;"><span style="font-size: xx-small;"><span><em><span><span><span style="color: #ffffff;"><span style="font-size: xx-small;"><span><em><span><span><span style="color: #ffffff;"><span style="font-size: xx-small;"><span><em><span><span><span style="color: #ffffff;"><span style="font-size: xx-small;"><span><em><span style="font-size: xx-small;">Co-founder of SOBCon<span style="color: #c2d1c9;"><strong> </strong> </span></span></em></span></span></span></span></span></em></span></span></span></span></span></em></span></span></span></span></span></em></span></span></span></span></p>
<p align="left"><span style="font-size: x-small;"><strong><span style="color: #c2d1c9;">&#8220;I feel empowered to talk                   about my dreams&#8230; about the mistakes I&#8217;ve made and that I                   won&#8217;t be judged&#8221;<br />
</span><span style="font-size: xx-small;"><span style="color: #c2d1c9;"> <span style="color: #a6b1b3;">&#8212; </span><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=I92IdD54KBkP9ITJRzVHCw" target="_blank"><span style="color: #8080c0;">Chris Cree</span></a> Twitter id:<a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=kehQUjn_oqn9AqgVFPQHYA" target="_blank"><span style="color: #8080c0;">@ChrisCree</span></a><span style="color: #a6b1b3;"> </span></span></span></strong><br />
<span style="color: #ffffff;"><strong> </strong></span><span style="color: #c2d1c9; font-size: xx-small;"><em><span style="color: #ffffff;">SOBCon07 &amp;                   SOBCon08 attendee</span></p>
<p></em></span></p>
<p></span></p>
<p><span style="font-size: x-small;"> </span></p>
<div><span style="font-size: x-small;"><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=yZbhCOfxWVtWLtWMGGsubQ" target="_blank"><strong><img src="http://lh4.ggpht.com/_0ldCcfHg3nc/SUVVCKQKxUI/AAAAAAAAAoA/T5VootV380Q/s144/lizstrauss.jpg" alt="" width="75" height="73" /></strong></a> <strong> </strong><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=hShAZFvKvXDRcFOix0GPWA" target="_blank"><strong><img src="http://lh3.ggpht.com/_0ldCcfHg3nc/SUVVCBppZtI/AAAAAAAAAn4/igPFMSURKyU/s144/ChristineKane.jpg" alt="" width="73" height="73" /></strong></a><strong> </strong><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=ckje23bC0e1xyefjZnOmKA" target="_blank"><strong><img src="http://lh4.ggpht.com/_0ldCcfHg3nc/SUVVUbqh0UI/AAAAAAAAAoY/xhKjdrQT4Ys/s144/Starbucker.JPG" alt="" width="73" height="73" /></strong></a><strong> </strong><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=I92IdD54KBkP9ITJRzVHCw" target="_blank"><strong><img src="http://lh3.ggpht.com/_0ldCcfHg3nc/SUVVB6hmPRI/AAAAAAAAAnw/NzVLo0u8kC4/s144/ChrisCree.jpg" alt="" width="73" height="73" /></strong></a></span></div>
<p></span></span></span><br />
</span></td>
</tr>
<tr height="9">
<td style="padding: 3px 0px 0px 3px; font-weight: bold; font-size: 22px; color: #ffffff;" bgcolor="#2389e9" background="http://www.aweber.com/img/templates/03b/section_header.gif">Blog Talk Radio</td>
</tr>
<tr>
<td style="padding: 10px 5px; font-size: 13px; color: #ffffff; font-family: Arial,sans-serif;" bgcolor="#05233f"><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=IdRWNmmRrxxgj6zQyU3Xfw" target="_blank"><img src="http://lh3.ggpht.com/_0ldCcfHg3nc/SUVVCTwYRKI/AAAAAAAAAoQ/b0VVljgYgYw/s144/michellechair.JPG" alt="" width="180" height="125" align="left" /><span style="color: #8080c0;"><strong><br />
Michelle Vandepas</strong></span></a>, SOBCon08 attendee hosts<a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=TrJRFv_GUBueTa2ytyhDjQ" target="_blank"><span style="color: #8080c0;"><strong>SOBCon09 Blog Talk Radio!</strong></span></a></td>
</tr>
<tr>
<td style="padding: 10px 5px; font-size: 13px; color: #ffffff; font-family: Arial,sans-serif;" bgcolor="#05233f">
<div><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=TrJRFv_GUBueTa2ytyhDjQ" target="_blank"><img src="http://www.blogtalkradio.com/img/180x60_wht.gif" border="0" alt="Listen to SobCon 09 on internet talk radio" width="180" height="60" align="middle" /></a></div>
<div><span style="font-size: 18px; font-weight: 800; font-style: normal; font-variant: small-caps; margin-top: 15px; color: yellow;"><br />
Listen Now!</span></p>
<table border="0">
<tbody>
<tr>
<td align="left"><strong><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=zx2nNhJP2WbqHeX8CEs9cg" target="_blank"><span style="color: #8080c0;">Liz Strauss</span></a><span style="color: #8080c0;"><br />
<a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=q2FFoP6bkGAS3S17F8zvIw" target="_blank"><span style="color: #8080c0;">Terry Starbucker</span></a><span style="color: #8080c0;"><br />
<a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=dcw7qgutVVUXXeFJNbfNTg" target="_blank"><span style="color: #8080c0;">Chris Garrett</span></a><span style="color: #8080c0;"><br />
<a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=Z3dwBZtp1HKUNAaDsz.7AA" target="_blank"><span style="color: #8080c0;">Vicky Hennegan</span></a><span style="color: #8080c0;"><br />
</span></span></span></span></strong><span style="color: #8080c0;"><span style="color: #8080c0;"><span style="color: #8080c0;"><span style="color: #8080c0;"> </span></span></span></span></td>
</tr>
</tbody>
</table>
<p><span style="font-size: 16px; font-style: normal; color: gold; margin-top: 35px;"><br />
Upcoming Guests:</span></p>
<table border="0">
<tbody>
<tr>
<td align="left">Chris Cree<br />
David Bullock</td>
</tr>
<tr>
<td height="60"><span style="color: #ff8000;"><strong>and &#8230;You?</strong><br />
&lt;&lt;Your Name Here&gt;&gt;</span><br />
&#8230;contact <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=xfUyhAa8HM5QkkYEJb85hw" target="_blank"><span style="color: #8080c0;">Michelle!</span></a></td>
</tr>
</tbody>
</table>
<p>Subscribe to the <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=YP85eTvZ_LKg5cQojT4_0w" target="_blank"><span style="color: #8080c0;"><strong>Blog Talk Radio RSS Feed</strong></span></a>.</div>
</td>
</tr>
<tr height="9">
<td style="padding: 3px 0px 0px 3px; font-weight: bold; font-size: 22px; color: #ffffff;" bgcolor="#2389e9" background="http://www.aweber.com/img/templates/03b/section_header.gif">Hook Up On Twitter&#8230;</td>
</tr>
<tr>
<td style="padding: 10px 5px; font-size: 13px; color: #ffffff; font-family: Arial,sans-serif;" bgcolor="#05233f">
<div>
<table border="0">
<tbody>
<tr>
<td align="left">Karen Putz, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=aMbToWqtx4hjW5fTXr_MxQ" target="_blank"><span style="color: #8080c0;">@DeafMom</span></a><br />
Michelle Vandepas, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=DXKvXPQwEyJQdi_hoNzd_g" target="_blank"><span style="color: #8080c0;">@DivinePurposeMV</span></a><br />
Shashi Bellamkonda, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=CKsKW3avjS70jcdIoRAMvg" target="_blank"><span style="color: #8080c0;">@Shashib</span></a><br />
Brad Shorr, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=nYEc3GHdwb4OfrQCWb7D5g" target="_blank"><span style="color: #8080c0;">@BradShorr</span></a><br />
Robert Hruzek, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=6GiruISOHy9uBL1qfanDYA" target="_blank"><span style="color: #8080c0;">@RobertHruzek</span></a><br />
Tom Clifford, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=ZQ.fHQOcMq2ZEfs9MYwt8w" target="_blank"><span style="color: #8080c0;">@ThomasClifford</span></a><br />
Joanna Youhng, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=XxzIMbEv.7oJu8YAgbmfoQ" target="_blank"><span style="color: #8080c0;">@JoannaYoung</span></a><br />
Chris Brogan, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=1Pr1w_53nV_dHKRr.2ZfrA" target="_blank"><span style="color: #8080c0;">@ChrisBrogan</span></a><br />
Melissa Pierce, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=saVfF4PaGwSTjPVfvDnewQ" target="_blank"><span style="color: #8080c0;">@MelissaPierce</span></a></td>
</tr>
</tbody>
</table>
<p><span style="color: #ff8000;">&lt;&lt;Your Name Here&gt;&gt;</span><br />
Contact <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=EBPYV3iLuHsVQkyDVV1_MA" target="_blank"><span>@eeUS</span></a> and say<br />
that you want to be in next months Newsletter!<br />
C&#8217;mon talk to us!</div>
</td>
</tr>
<tr height="9">
<td style="padding: 3px 0px 0px 3px; font-weight: bold; font-size: 22px; color: #ffffff;" bgcolor="#2389e9" background="http://www.aweber.com/img/templates/03b/section_header.gif">Blogger Biographies&#8230;</td>
</tr>
<tr>
<td style="padding: 10px 5px; font-size: 13px; color: #ffffff; font-family: Arial,sans-serif;" bgcolor="#05233f"><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=zx2nNhJP2WbqHeX8CEs9cg" target="_blank"><img src="http://www.lizstrauss.com/wp-content/uploads/2007/10/LizPortrait05%20153174.JPG" border="0" alt="Liz Strauss" hspace="15" width="130" align="left" /></a><br />
Liz is a blogger, writer, social media expert, communicator and networker.Her e-book, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=2fYDWlCBgVzesBxoyrHRBg" target="_blank"><span style="color: #8080c0;">The Secret to Writing a Successful and Outstanding Blog</span></a> is now available.<br />
<span style="color: #c0c0c0;"><strong>What does Liz do?</strong></span></p>
<p>I help businesses, universities, and service professionals . . .</p>
<p>increase ROI and attract fiercely loyal fans . . .</p>
<p>by communicating with customers as people.</p>
<div>
<table border="0" width="75%">
<tbody>
<tr>
<td align="left"><span style="font-size: 12px; font-style: italic;">&#8220;I am a writer who uses the language to paint and to play word music, places my heart and head in the spaces, and writes in the hope that one person is better for having read what I wrote. &#8221;       &#8212; Liz Strauss </span></td>
</tr>
</tbody>
</table>
</div>
<hr /><a title="Chris Garrett" href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=XxpQlPk3LFJJwcDZ92tzoQ" target="_blank"><img src="http://farm1.static.flickr.com/93/244689610_f6c1e51517_m.jpg" alt="Chris Garrett" hspace="15" width="130" align="left" /></a><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=Ylq7QuN_F2gwIrKLaoaBgg" target="_blank"><span style="color: #8080c0;">Chrisg.com</span></a> is where Chris posts his daily thoughts and advice on the business of new media, blogging and online marketing.</p>
<p>The aim is to teach you ways you can create compelling content, provide your audience w/ more value, build trust and loyalty, and generate more rewards within your own blog, whether for business or personal reasons.</p>
<p>Chris Garrett is a professional blogger, <a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=w2a7olA65.eLaAlu.44iNA" target="_blank"><span style="color: #8080c0;">Internet Marketing Consultant</span></a>, new media industry commentator, writer, coach, speaker, trainer and web geek.</td>
</tr>
<tr height="9">
<td style="padding: 3px 0px 0px 3px; font-weight: bold; font-size: 22px; color: #ffffff;" bgcolor="#2389e9" background="http://www.aweber.com/img/templates/03b/section_header.gif">Back To The Summit!</td>
</tr>
<tr>
<td style="padding: 10px 5px; font-size: 13px; color: #ffffff; font-family: Arial,sans-serif;" align="center" bgcolor="#05233f"><span style="font-size: 18px;"><strong><span style="color: #c0c0c0;">SOBCon09</span><br />
<span style="color: #ffffff;"><em>Biz School for Bloggers</em></span><br />
<span style="color: gold;">May 1-3, 2009<br />
in Chicago!</span></strong></span><span style="font-size: 18px;"><strong> </strong></span></p>
<table border="0">
<tbody>
<tr>
<td align="left"><span style="font-size: 11px;"><span style="background: #0000ff none repeat scroll 0% 50%; font-size: 14px; text-decoration: underline;"><strong>Friday, May 1st:</strong></span><br />
Noon-5pm Registration<br />
Noon-1pm Lunch for Intensive Session Attendees<br />
1-5pm Pre-Conference Intensive Sessions<br />
6:30-10pm:  Conference Opening Transition &amp; Networking Event</span><span style="font-size: 11px;"> <span style="background: #0000ff none repeat scroll 0% 50%; font-size: 14px; text-decoration: underline;"><strong>Saturday, May 2nd:</strong></span><br />
8:00-6:00 Biz School for Bloggers<br />
Workshop Sessions &#8212; plan to sit with your partners<br />
Breakfast, Lunch, and Break Snacks included</span></p>
<p><span style="font-size: 11px;"> <span style="background: #0000ff none repeat scroll 0% 50%; font-size: 14px; text-decoration: underline;"><strong>Sunday, May 3rd:</strong></span><br />
20 Slides in 5 minutes &#8212; watch for info on when to send a proposal<br />
Office Hours &#8212; meeting times with our potential and current partners to get work done.</span></p>
<p><span style="font-size: 11px;"> </span></td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
<td width="8"></td>
<td width="152" valign="top">
<table border="0" cellspacing="0" cellpadding="0" width="152" align="center">
<tbody>
<tr>
<td style="font-weight: bold; font-size: 16px; color: #ffffff;"><span style="font-size: small;"><br />
About SOBCon</span></td>
</tr>
<tr>
<td style="font-size: 11px; color: #ffffff; font-family: Arial,sans-serif;"><span style="font-size: xx-small;">SOBCon is a unique group of <span style="color: gold;">Successful and Outstanding Bloggers</span> who work together, think together, and help each other move forward in what they do.</p>
<p>Every year we meet in Chicago to swap strategies and stories of what works for our blogs and our businesses on the Internet and on the ground. Every day we meet via text, telephone, and in person to work together whenever we can.</p>
<p><span style="color: gold;">There&#8217;s only one rule:<br />
<strong>BE NICE.</strong></span></p>
<p>SOBCon09 will be in Chicago, May 1-3, 2009</span></td>
</tr>
</tbody>
</table>
<p><span style="font-size: xx-small;"><span style="color: #ffffcc; font-size: x-small;"><br />
</span><span style="font-size: x-small;"><span style="color: #ffffcc;"><strong>Forward this news to friends!</p>
<p></strong><span style="font-size: xx-small;">Not a subscriber yet?<br />
</span><br />
<span style="font-size: xx-small;">Want to know what&#8217;s going on when we do? <strong>Sign up here</strong></span></span><span style="color: #330066;"><strong>.<br />
</strong><br />
</span></span><a href="http://clicks.aweber.com/y/ct/?l=L9YDC&amp;m=1bGlOm3VtstbT1&amp;b=IqiVUMP_maS4bQYGg90wMA" target="_blank"><span style="background-color: #006699; color: #ffffff; font-size: x-small;"><strong>Subscribe to<br />
SOBCon09 News</strong></span></a><span style="color: #330066; font-size: x-small;"> </span></p>
<p style="font-size: 11px; color: #5a5a5a; font-family: Arial,sans-serif;" align="center"><strong><span style="color: #ffffcc;">The subscribe link to the top right the sidebar of the SOBCon Blog.</span> </strong></p>
<p></span></td>
</tr>
</tbody>
</table>
<table border="0" cellspacing="0" cellpadding="0" width="547" align="center" bgcolor="#ffffff">
<tbody>
<tr>
<td style="font-size: 11px; color: #5a5a5a; font-family: Arial,sans-serif;" width="300" align="center">
<p align="center"><span style="font-size: x-small;"><span style="color: #006699; font-size: xx-small;"><em> </em></span></span><span><span style="color: #006699;"><br />
</span></span></td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=4nR1dm.P"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=4nR1dm.P" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=ZEpaiV.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=ZEpaiV.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=tyiSzL.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=tyiSzL.p" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=O4JCam.p"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=O4JCam.p" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/the-sobcon-newsletter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>More from Blog Talk Radio</title>
		<link>http://www.sobevent.com/more-from-blog-talk-radio/</link>
		<comments>http://www.sobevent.com/more-from-blog-talk-radio/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 16:46:03 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=314</guid>
		<description><![CDATA[
Subscribe to RSS headline updates from: Powered by FeedBurner
 
]]></description>
			<content:encoded><![CDATA[<p><script src="http://feeds.feedburner.com/Sobcon09BlogtalkradioFeed?format=sigpro" type="text/javascript" ></script><noscript>
<p>Subscribe to RSS headline updates from: <a href="http://feeds.feedburner.com/Sobcon09BlogtalkradioFeed"></a><br/>Powered by FeedBurner</p>
<p> </noscript></p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=hTZsO"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=hTZsO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=gUtfo"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=gUtfo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=Dw5qo"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=Dw5qo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=nTjjo"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=nTjjo" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/more-from-blog-talk-radio/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Liz Strauss on Blogtalkradio</title>
		<link>http://www.sobevent.com/liz-strauss-on-blogtalkradio/</link>
		<comments>http://www.sobevent.com/liz-strauss-on-blogtalkradio/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 14:06:23 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=309</guid>
		<description><![CDATA[Michelle Vandepas talks to Liz:
Come join me while I ask Liz why being Nice is so important to her, her addiction to Klondike Bars, and why we should come visit Chicago in May. (for SobCon!)
What does Liz do? In her words, Liz says:
I help businesses, universities, and service professionals . . .increase ROI and attract [...]]]></description>
			<content:encoded><![CDATA[<p>Michelle Vandepas talks to Liz:</p>
<blockquote><p><a href="http://www.blogtalkradio.com/SobCon/2008/12/05/Liz-Strauss-Sucessful-Blog-SobCon-Co-Founder"><strong>Come join me while I ask Liz why being Nice is so important to her</strong></a>, her addiction to Klondike Bars, and why we should come visit Chicago in May. (for<a title="sobcon" href="http://sobevent.com/"> SobCon</a>!)</p>
<p>What does Liz do? In her words, Liz says:</p>
<blockquote><p>I help businesses, universities, and service professionals . . .increase ROI and attract fiercely loyal fans . . .
</p></blockquote>
<p>by communicating with customers as people.</p></blockquote>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=6grjO"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=6grjO" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=swCNo"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=swCNo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=XATxo"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=XATxo" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=DdpTo"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=DdpTo" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/liz-strauss-on-blogtalkradio/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A terrible loss</title>
		<link>http://www.sobevent.com/a-terrible-loss/</link>
		<comments>http://www.sobevent.com/a-terrible-loss/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 14:53:53 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<category><![CDATA[in memorial]]></category>

		<category><![CDATA[Susan Quandt]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=301</guid>
		<description><![CDATA[Our SOBCon friend and colleague Phil Gerbyshak alerts us that we have lost one of the members of our community, Susan Quandt:
Last Tuesday one of my dear friends and mentors was taken too quickly from this world; Susan Quandt was killed in a car accident just outside the city of Milwaukee. Susan was one of [...]]]></description>
			<content:encoded><![CDATA[<p>Our SOBCon friend and colleague <strong><a href="http://makeitgreat.typepad.com/makeitgreat/2008/11/5-things-i-learned-from-susan-rae-quandt.html">Phil Gerbyshak alerts us</a></strong> that we have lost one of the members of our community, Susan Quandt:</p>
<blockquote><p>Last Tuesday one of my dear friends and mentors was taken too quickly from this world; Susan Quandt was killed in a car accident just outside the city of Milwaukee. Susan was one of those people who could connect with you immediately, with a smile, a knowing glance, and always a hug. She lived her life abundantly, always sharing whatever she had with whomever crossed her path.</p>
<p>I was blessed to have Susan in my life for but a short time, as I met her at last year’s 800 CEO Read Author Pow-Wow. We knew immediately we wanted to work on some big stuff together, and she invited me to dinner, and to meet her family at her homes in Chicago and in Port Washington.</p></blockquote>
<p><img style="border: 0px none; display: block; float: none; margin-left: auto; margin-right: auto;" title="Stephen Hopson Susan Quandt" src="http://makeitgreat.typepad.com/.a/6a00d83451c5f069e20105361dfc56970c-pi" border="0" alt="Stephen Hopson Susan Quandt" width="448" height="336" /></p>
<p>Phil shares some of the things that he learned from Susan in the brief time that he knew her in <a href="http://makeitgreat.typepad.com/makeitgreat/2008/11/5-things-i-learned-from-susan-rae-quandt.html"><strong>5 Lessons [Link to Phil's article]</strong></a>, please read the article.</p>
<p>Our hearts and prayers are with all of Susan&#8217;s family and friends.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=hw0fN"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=hw0fN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=zmmQn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=zmmQn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=wjd5n"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=wjd5n" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=y239n"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=y239n" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/a-terrible-loss/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Power of the Strategic Alliance</title>
		<link>http://www.sobevent.com/the-power-of-the-strategic-alliance/</link>
		<comments>http://www.sobevent.com/the-power-of-the-strategic-alliance/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 07:26:11 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<category><![CDATA[Blogging Tips]]></category>

		<category><![CDATA[networking]]></category>

		<category><![CDATA[strategic alliance]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=226</guid>
		<description><![CDATA[After reading this post from Jason Falls - about the ROI of Social Media - I have been thinking a lot about a quote from Jeffrey Gitomer:
&#8220;Most people have powerful connections. Very few people have harnessed the power of their connections.&#8221;
&#8220;Because of&#8221;- Not &#8220;With&#8221;
It occurs to me that there is a lot more to a [...]]]></description>
			<content:encoded><![CDATA[<p>After reading this post from Jason Falls - <a title="What is the ROI for social media?" href="http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-media/">about the ROI of Social Media</a> - I have been thinking a lot about a quote from Jeffrey Gitomer:</p>
<blockquote><p>&#8220;<em>Most people have powerful connections. Very few people have harnessed the power of their connections</em>.&#8221;</p></blockquote>
<h3>&#8220;Because of&#8221;- Not &#8220;With&#8221;</h3>
<p>It occurs to me that there is a lot more to a Strategic Alliance than simply promoting yourself. In fact, Gitomer gives pages and pages of reasons to do it in his <em>Little Black Book of Connections</em>. I would like to suggest that the strongest reason for creating strategic alliances is that you can build your business <strong>because of</strong> your them, rather than <strong>with</strong> your strategic alliances.</p>
<p>Just as with all of your other promotional efforts, networking is a way to establish yourself as an authority - the &#8220;go-to-person&#8221; in your field. Establishing your credibility and creating an emotional bank account with the people that you meet are important tools for building your business, not on the backs of those that you meet, but through their own word of mouth.</p>
<h3>Put the Strategic Alliance to Work</h3>
<p>The real benefits of creating a network of powerful friends and an alliance of business-people are many. Here are just a few:</p>
<ul>
<li><strong>To make an impression</strong> - Meeting new people and asking them about what they do is a great way to make an impression. This is also the time to ask them about what you might be able to do to help them, not your company, <em>you</em>. For free.</li>
<li><strong>To get an audience</strong> - Attending meetings, after-hours events, and lunch-and-learn events can be a great way to meet new people. You will also discover that these events are nearly always looking for speakers or presenters. <em>Volunteer</em> to speak or give a presentation. You will have the opportunity to put a face with your business. You can do similar things online through guest-posting and forum discussions.</li>
<li><strong>To get to the decision-makers</strong> - As in the above example, speaking at an event will often get you noticed by the very people that make decisions about your products and services. They may have questions. Networking gives you the opportunity to answer those questions in a safe, non-selling environment. Again, the online forum is a good facsimile.</li>
<li><strong>To build business with your existing clients</strong> - It is easier to build your business with your existing clients than to get new ones. It is easier to build your business with your existing clients if they know you and if they know other people that know you. Word of mouth is one of (if not the) the most powerful methods of advertising. Becoming known in your industry is your primary goal when networking. When you are known, you will get business.</li>
<li><strong>To expand within your industry</strong> - There comes a time for every business when it is ready to grow and expand, into new fields or markets. The best way to do this is through networking. Your strategic partners can give you advice and direction, introducing you to new clients and markets. Then it&#8217;s time to <em>make an impression</em> again.</li>
</ul>
<p>What do you use networking for? Which events or functions do you attend in order to interact with new people? Do you do more networking online or off? Why?</p>
<p>Leave a comment.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=IARCN"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=IARCN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=ZSnZn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=ZSnZn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=AnXin"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=AnXin" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=mhJSn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=mhJSn" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/the-power-of-the-strategic-alliance/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Enlist, Engage, Empower</title>
		<link>http://www.sobevent.com/enlist-engage-empower/</link>
		<comments>http://www.sobevent.com/enlist-engage-empower/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 08:02:05 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<category><![CDATA[Blogging Tips]]></category>

		<category><![CDATA[community]]></category>

		<category><![CDATA[engagement]]></category>

		<category><![CDATA[web forum]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=214</guid>
		<description><![CDATA[What do you do with those that you attract to your community? The short answer is &#8220;Talk to them!&#8221;
The long answer is that you treat all of them with respect and dignity, find out what it is that they are looking for, and help them to find it.
Once you begin to build a community, you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sobevent.com/wp-content/uploads/2008/11/engage-empower-enlist.jpg"><img style="margin: 0 20px 10px 0; float: left" title="engage-empower-enlist" src="http://www.sobevent.com/wp-content/uploads/2008/11/engage-empower-enlist.jpg" alt="What is your answer to your Community's call?" width="250" /></a>What do you do with those that you attract to your community? The short answer is &#8220;<em>Talk to them!</em>&#8221;</p>
<p>The long answer is that you treat all of them with respect and dignity, find out what it is that they are looking for, and help them to find it.</p>
<p>Once you begin to build a community, you will find that there are some that are more interested in getting involved than others. One of the things that this kind of community member is looking for is <strong>Engagement</strong>. These readers and &#8220;doers&#8221; will enlist in your community expressly to get involved with other people - to talk, to listen, to help. They are looking to be a part of something larger than themselves.</p>
<h3>Your goal should be to empower them to do so</h3>
<p>How does your blog or website deliver to this type of reader/community member? Is there a comments feature that allows people to post their own opinion? How about a forum where the members can engage each other in a much broader fashion?</p>
<p>There are two schools of thought on allowing comments on a blog. One holds that it allows the readers to engage the author, and each other, in a discussion - a conversation - about the topic of the post. This can be a very powerful method of getting the word out about your site, as more people talk about and comment. The downside of this is the possibility of spam - fake comments from pr0n sites - and that you need to monitor the comments for inappropriate behavior. This is the primary rationale for the second school of thought on comments - don&#8217;t allow them.</p>
<h3>How should you manage your empowered community?</h3>
<p>Creating and nurturing a community takes time and effort. It means that not only do you need to give of yourself to create the content that the community is looking for, you need to share part of your creation with the community. A Web forum is an excellent tool for sharing this content and the responsibility for managing it. Sometimes called a bulletin board or message board, a Web forum is an online center for ongoing, in-depth discussions of specific topics and issues.</p>
<p>One of the more interesting features of the Web forum membership is that users frequently self-select for monitoring what is going on. As the &#8220;leader&#8221; of the community you can <strong>enlist</strong> these active volunteers to become moderators for the various topics and keep an eye on the postings and comments.</p>
<p>Seek these people out, encourage them to take the next step. Share of yourself and see what happens!</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=vIEGN"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=vIEGN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=POupn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=POupn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=mBRJn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=mBRJn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=7Xfon"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=7Xfon" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/enlist-engage-empower/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Check Out the Program for SOBCon09</title>
		<link>http://www.sobevent.com/check-out-the-program-for-sobcon09/</link>
		<comments>http://www.sobevent.com/check-out-the-program-for-sobcon09/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 05:41:27 +0000</pubDate>
		<dc:creator>Liz</dc:creator>
		
		<category><![CDATA[Announcements]]></category>

		<category><![CDATA[SOBCon09]]></category>

		<category><![CDATA[the program]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=292</guid>
		<description><![CDATA[ The Speakers and Times Are Up! 
The first blush edition of the SOBCon09 schedule is up.
Here&#8217;s some of what you&#8217;ll find &#8230;

We&#8217;ve added Friday sessions so we can get in-depth conversation on products and practices. 
We&#8217;ve limited Saturday to five workshops so that mastermind groups can really dig in on the content that gets [...]]]></description>
			<content:encoded><![CDATA[<h1> The Speakers and Times Are Up! </h1>
<p>The first blush edition of the SOBCon09 schedule is up.<br />
Here&#8217;s some of what you&#8217;ll find &#8230;</p>
<ul>
<li>We&#8217;ve added Friday sessions so we can get in-depth conversation on products and practices. </li>
<li>We&#8217;ve limited Saturday to five workshops so that mastermind groups can really dig in on the content that gets presented.  </li>
<li>We&#8217;re planning to have a second evening event on Saturday, since the group seemed to like being in the same place.   </li>
</ul>
<p>Lot more detail to be filled in &#8230; but it&#8217;s shaping up into something special already.</p>
<p>You&#8217;ll find the <a href="http://www.sobevent.com/details/">program for SOBCon09 here.</a> </p>
<p>Can&#8217;t wait to see you!</p>
<p>Liz and Terry</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=4mCDN"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=4mCDN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=T57Dn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=T57Dn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=mRZtn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=mRZtn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=QNnin"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=QNnin" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/check-out-the-program-for-sobcon09/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Looking for Some Feedback</title>
		<link>http://www.sobevent.com/looking-for-some-feedback/</link>
		<comments>http://www.sobevent.com/looking-for-some-feedback/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 09:58:35 +0000</pubDate>
		<dc:creator>@Stephen</dc:creator>
		
		<category><![CDATA[Attendees]]></category>

		<category><![CDATA[questions]]></category>

		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://www.sobevent.com/?p=210</guid>
		<description><![CDATA[I am looking forward to this year&#8217;s conference - it&#8217;s going to be bigger and better than ever! In fact, Liz and Terry are putting together a program for the Friday of SOBCon weekend (1-3 May, 2009!).
We have been brainstorming some ideas and now we need your help too. I originally sent out this survey [...]]]></description>
			<content:encoded><![CDATA[<p><a title="SOBCon08 by @Stephen, on Flickr" href="http://www.flickr.com/photos/hdbizblog/2496456043/"><img style="margin: 0 20px 10px 0; float: left" src="http://farm4.static.flickr.com/3093/2496456043_33f8213439_m.jpg" alt="SOBCon08" width="240" height="180" /></a>I am looking forward to this year&#8217;s conference - it&#8217;s going to be bigger and better than ever! In fact, Liz and Terry are putting together a program for the Friday of SOBCon weekend (1-3 May, 2009!).</p>
<p>We have been brainstorming some ideas and now we need your help too. I originally sent out this survey as an e-mail, and received a bunch of good responses. But for those that may not have received it, here it is again:</p>
<p>If you could be in charge of putting together a program for an extra half-day of the conference, what would you like to include? How about having a series of short, intensive, highly practical &#8220;How to&#8221; sessions on Friday? What kind of format would you prefer for this program, say from noon until 5:00:</p>
<ul>
<li>3 tracks of 45-minute sessions, featuring content for new bloggers and for experienced bloggers</li>
<li>2 tracks of 30-minute sessions, again with content for new and experienced bloggers</li>
</ul>
<p>Next, within that format, what sorts of things are you dying to learn? Do you need help with things like:</p>
<ul>
<li>How to strengthen the connection between your business and your blog</li>
<li>How to make it easy to comment and discuss posts</li>
<li>How to design your website or blog for sales conversion  - not just copywriting but the architecture, Ad placement, Affiliate sales, etc.</li>
</ul>
<p>Please feel free to name your own course category, the one or two things that you would really, really like to take home from this year&#8217;s conference and put to use immediately.</p>
<p>Many of the responses that I have already received included comments to the effect that the group/brainstorming sessions were the best part, putting what the presenter just said into practical terms. What do you think?</p>
<p>Finally, if you had a chance to sponsor one of these sessions, and have a spot to promote your blog/business, would you do it?</p>
<p>What do you think that would be worth to you?</p>
<p>What would you want people to know about you and how would you like to get that message across?</p>
<p>Leave a comment, let us know what you think.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~f/Sobcon07?a=2GhUN"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=2GhUN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=WUc2n"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=WUc2n" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=8Bygn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=8Bygn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Sobcon07?a=VFsbn"><img src="http://feeds.feedburner.com/~f/Sobcon07?i=VFsbn" border="0"></img></a>
</div>]]></content:encoded>
			<wfw:commentRss>http://www.sobevent.com/looking-for-some-feedback/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
