From May 3 to 5, 2013, at the Summit Executive Center in downtown Chicago, we cordially invite you to be a participant in something special – our 10th SOBCon.
SOBCon is more than just a conference – it’s an interactive 3-day business “think tank” that has been described by past attendees as
- “A brilliant collection of outstanding minds”
- “Amazing and informative about business and marketing”
- “An inspiration incubator”
- “TED meets Startup Weekend”
- “An oil change for the brain”
This SOBCon will build on our tradition of turning ideas into action, by focusing on
The Customer-Centric Business, Where Collaboration IS Key To Innovation
Come to SOBCon Chicago 2013 and get 6 models for building deep working relationships with customers across every square-inch of your business, hosted by NY Times bestselling author and WGN Radio Host Carol Roth. Here’s a summary of what you’ll expect:
Block 1: Building Relationships: Turn First Contacts into Customers
Presented by Sean Ogle, Lifestyle entrepreneur & founder of Location 180
Model: Steve Woodruff
How to:
- Establish the relationship
- Identify a need you can fill
- Build trust in your offer
Block 2: Anticipating Response: Let Your Customers Drive Your Strategy
Presented by: Ric Dragon, Author of “Social Marketology” & DragonSearch CEO
Model: Carol Tice
How to:
- Evaluate growth opportunities
- Build your next offer
Block 3: Adjusting Perspective: See What Your Customer Sees
Presented By: Jeannie Walters, Chief Customer Experience Investigator™ & founder of 360Connext
Model: Jane Boyd
How to:
- Step into your customers’ shoes
- Understand social sentiment and spot emerging trends
- Learn where to adapt to better serve your customer
Block 4: Connecting Strategically: Support The People Behind The Brands That Help You Thrive
Presented by: Barbara Jones, BlissDom events co-founder and Blissful Media Group CEO
Model: Alli Worthington, Entrepreneur, Humanitarian and Co-Founder of BlissDom Events
How to:
- Find your internal contacts
- Determine how your offer can help them meet their objectives and goals
- Customize your offer to exceed expectations of a successful outcome
Block 5: Integrating Offers: Identify And Serve Multiple Customers
Presented By; Dianna Mullins, Entrepreneur and Glam Media Co-Founder
Model: Katherine Burdick
How to:
- Filter stakeholders to distinguish between consumers, sponsors and clients
- Address stakeholders’ priorities & goals
- Create the revenue environment
Block 6: Analyzing Experiences: Capitalize on Customer Feedback
Presented by: Drew Marshall, Innovation consultant & principal of Primed Associates
Model: Terry “Starbucker” St. Marie
Use the Net Promoter Score to:
- Assess the customer experience.
- Prioritize opportunities for improvement.
- Identify specific changes to positively impact the customer experience.
We’re also very excited about our special presentation lineup for the event
Leadership maven and best-selling author Steve Farber
NY Times bestselling author and Human Business Works CEO Chris Brogan
Co-Founder and CMO of Copyblogger Media Sonia Simone
See bios for all of our presenters here.
The full schedule can be found here.
Don’t miss this opportunity to join us in Chicago – sign up now
