SOBCon-07 In Pictures
May 14, 2007
SOBCon ‘07 is now a part of blogging history. Fortunately we’ve got lots of photos with wich to remember the even by. So take a look and enjoy!
And stay tuned for information about next year’s event!
SOBCon News: Dr. Rob Wolcott Is Attending!
April 4, 2007
In the Audience
Dr. Rob Wolcott, Ph.D
We lift the ideas out of the comment box and give them voices to speak, hands to shake and faces to put with names.
The best thinkers will be adding to the conversation as we discuss as SOBCon 07 ways to bring readers and customers into the interactive experience that is our blogs. To that end we have focused not only on the presenters, but also on building an audience of attendee who can take the conversation to a new level of innovation. We’re pleased to announce that
Dr. Rob Wolcott, PhD, the Director of the Innovation Initiative for the Kellogg School of Business is jazzed about blogging. Rob will be attending SOBCon 07 with another member of his team from the Clareo Partners. His firm has also extended an invitation to all professors, corporations, and students at the school.
Some of the most resonant names of the blogosphere will enrich this unique event. The magnitude of the event goes beyond that of a traditional bloggers conference through that that will have in the public representatives of the Kellogg School of Business of the Northwestern University and other prominent business figures. –A. Garber Clareo Parners
The audience of attendees is a critical part of SOBCon 07 conference.
Relationships are everyone’s business and every business is relationships.
Are you going to be there?
We sure hope to see you.
Would you post this and pass the world on to everyone? Thanks!
SOBCon Adds Andy Sernovitz to Speaker Roster
April 2, 2007
Here at SOBCon ‘07 we are thrilled to announce that Andy Sernovitz has agreed to join our schedule.
He’ll be giving the luncheon keynote address!
Andy will be sharing his insights, his experience, and his fine sense of humor, as well as
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Great Word of Mouth Marketing gets attention.
Andy is considered a guru of Word of Mouth Marketing and was one on the founders and past CEO of the Word of Mouth Marketing Association. WOMMA is the official trade association for the word of mouth marketing industry, which is building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership.
He is a graduate of the Wharton School of Business with a degree in marketing and has himself taught at the school.
Andy is the CEO and founder of GasPedal a marketing and consulting company which helps businesses understand the specific steps needed to take to make their interactive marketing more profitable.
Andy has testified before Congress three times.
He’s been interviewed by Inc. Magazine and Fast Company. Andy’s also published numerous articles such as this one where he explains how businesses can earn a good reputation with bloggers.
Andy is also the author or Word of Mouth Marketing: How Smart Companies Get People Talking with a forward by Seth Godin and an afterword by Guy Kawasaki.
Andy understands the value of blogging from a business and marketing perspective, to say the least. In keeping with the SOBCon theme he will be sharing with us how word of mouth marketing intersects the blogging world and how bloggers can tap into it most effectively to take your blog to the next level.
Speaker Highlight: David Armano
March 20, 2007
David Armano
David has over 14 years experience in the creative field with the majority of his time spent in interactive marketing and digital experience design. An active thought leader in the industry, David blogs at Logic + Emotion which has taken the marketing, design, and advertising communities by storm. David’s blog has been covered by Forrester, The Boston Globe and landed in BusinessWeek’s “Best of 2006”. More importantly Logic + Emotion remains one of the blogging worlds most compelling success stories—combining healthy Technorati and Alexa statistics with an even healthier community of smart and passionate people who join the daily conversation on “L+E”.
Prior to his current role at Digitas, David was a Senior Creative Director with Agency.com where he led multiple initiatives for clients such as HP, Grainger, Con Agra foods, Bally Total Fitness and Abbott Laboratories. Previously, David earned his interactive stripes working with The Chicago Tribune on their site initiatives. David helped launch and upgrade site features, functionality and content for the Tribune’s flagship site. David also accumulated broadcast and direct marketing knowledge while working for companies such as Fox and Columbia House. David graduated magna cum laude with a degree in design (computer graphics) from the reputable Pratt Institute.
The Presentation
Designing Conversations: How “Conversation Architecture” can result in an effective, differentiated blog experience.
David, will combine his strengths in visual communications and experience design to show you how you can tap these techniques to help differentiate your blog and build a better experience for your community.
- The myth and reality of design and what it means to blogging
- How “conversation architecture” can strengthen your community
- How design effects our “personal brands” and can help you find your “voice”
- How visuals can enhance our conversations and spark meaningful dialogue
- How to upgrade your blog experience without alienating your community
- How you can get noticed by mainstream media and other influencers
Speaker Highlight: Liz Strauss
March 18, 2007
About Liz Strauss and Successful-Blog
Liz Strauss is known as a relationship blogger, a person who answers every comment, and someone who never sleeps. If you ask her about it, she’ll tell you she lives inside your computer. Some folks have started to believe that. She believes blogging is about the people and, as part of her B.A.D. Blogger program, Liz calls a blogger a day to find out more about the folks who blog.
ME “Liz” Strauss has worked in print, software, and online publishing with small companies and corporate giants such as Pearson, Reed Elsevier, and Wolters Kluwer. She conceived and drove the reader-centered strategy that turned around a sharply declining company, taking it from $9M to sell for $35M in 3 years. Her presentations are known for being fun, insightful, and packed with quality content.
Successful-Blog Thinking, writing, business ideas. You’re only a stranger once.
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