Sign Up for the Newsletter to Get Your Virtual Swag-bag

sobcon-swagSOBCon starts this Friday! It is sure to be an exciting time, with over 100 attendees and some fantastic presenters. Our most excellent sponsors are providing some really cool items for all of the folks that will be there, as well as some virtual goodies that they would also like to share with the entire SOBCon community.

The SOBCon09 Virtual Swag Bag will include contributions from attendees, speakers, and sponsors in the form of ebooks, slideshares, presentations, product samples, case studies, contests, and exceptional discount offers. It will be available at the end of May. We’ll announce it here, in the newsletter, and on Twitter.

So, if you are not coming to Chicago but are interested in sharing in this SOBCon love be sure to subscribe to the SOBCon newsletter so that you can get the links to these goodies. Thanks!

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WILF Comes to SOBCon

Today we have a guest post from Robert Hruzek, a SOBCon alumnus that I had the pleasure of meeting last year. I am looking forward to spending more time talking to him this year!

What I Learned From...

What I Learned From...

Howdy fellow SOBCon folks!

Hey, if you’re scratchin’ your head and wonderin’ what the heck WILF means – and what it has to do with SOBCon – well Bubba, wonder no more!

It stands for “What I Learned From…” and is a groupwrite project we run on the first Monday of every month over at Middle Zone Musings. Yup; every month!

In fact, since we started back in May of ’07, there have been 23 editions of WILF with a total of 650 entries to date! Pretty amazing, when you get right down to it.

As the name implies, the purpose of the WILF groupwrite project is to encourage folks to share something – anything – they learned from… well, whatever the topic that month happens to be. And, in doing so, they collect a link (and sometimes two) back to their blog. It’s that simple.

So what does that have to do with SOBCon? Well, for the month of May, the topic is (sound of drumroll) COMMUNITY – which happens to tie right in, don’cha think? So for the next project I’m extending a special invitation for all my fellow SOBCon’ers. (Is that a word? Who cares?) And, it’s not limited to those who will, y’know, actually be there. Nope; it’s a lot bigger than that!

In fact, this topic is for anyone who:

  • A) plans to be at SOBCon09,
  • B) has attended any previous SOBCon,
  • C) hasn’t made it yet but wishes they could one day,
  • D) never heard of SOBCon and accidentally stumbled across this post, or
  • E) has a cat who walked across the keyboard when you had the SOBCon website up on the screen. Or whatever.

(I think that about covers everyone, don’t you?)

So, no matter which letter of the alphabet you happen to, uh, B (sorry), you’re invited to join the fray and tell us what you learned!

Here’s how it works.

Write an article sharing something you learned, either from SOBCon, or because of it, or would like to have learned from it, or – hey, you get the idea, right? Length isn’t important –you can be as eloquent (or as brief) as you like. (Note: there’s only two rules: Be nice – and keep it “G-rated”)

Then, you post it on your blog sometime that week and email me the link at rhruzek [at] sbcglobal [dot] net. I’ll collect ‘em all, then post the entire list of entries at the Middle Zone. The list will then point everyone to YOUR brilliant blog! Plus, you’ll have a great compendium of lessons learned, to boot! I’m tellin’ ya; ya can’t beat that with a stick! (Well, I guess you could… but that would be, y’know, wrong!)

OK; mark your blogging calendars, folks, ‘cause the kickoff for this special WILF will be on Monday, May 7 (right after SOBCon weekend), and will be open for entries through Sunday, May 13. (But don’t worry if you’re late – I can always add your link to the list later.)

Hey, I look forward to seein’ y’all in Chicago. Tap me on the shoulder and introduce yourself, won’t you? Just look for the hat.
_______________________________

Robert Hruzek

Robert Hruzek

Robert Hruzek currently lives in Houston, Texas, and thoroughly enjoys being married to The Most Wonderful Wife in the Whole World (sorry fellas, it’s no contest). He is usually employed as an engineering project manager, a job which has allowed him to travel, live and work in many interesting locations within the United States and around the world.

Robert writes on the Web at Middle Zone Musings. It’s described as a comfortable place to stop, have a cup of coffee, swap a few stories and share practical ideas for the real world. He doesn’t ask for much, just a bit of your brain every now and then. Why not drop by, grab a seat, take a load off, and relax…

Sunday May 3: Show the Sponsors What YOU Know

“SHOW THE SPONSORS” CHALLENGE

Sunday, May 3rd 8:30am – NOON

Meet us at 39th Floor Ballroom at Hotel 71
8:00am Breakfast begins — delicious, healthful hot and cold food on buffet

Here’s where attendees get the chance to “meet the challenge” and show corporate sponsors how social media can connect their product with their customers.

  1. Each of these sponsors will have 10 minutes to present a product they want to promote.


  2. allstate_logo_4_3




    cp_co_logo

    weseedcom_logo_grn-2

    jpg_of_logo_no_background-2

  3. Teams of attendees will get one product and 30 minutes to develop a social media action plan that builds product awareness.
  4. Teams will then present their approach to the sponsor and the group for open discussion.

This is when the fun learning begins.

The “cut and thrust” of the open discussion will build on the initial idea presented so that everyone can contribute – and learn – how the spark of a social media idea can evolve to play an integral part of a real world product marketing solution.

Cool stuff, farewells, and thank yous. — Terry Starbucker and Liz Strauss

A limited number of separate tickets are available for this breakfast event.

Connecting with New People

People talking

People talking

Here are some simple to follow steps toward developing your people skills and enhancing your network:

1. Be nice, and everything else will fall into place.

Our friend and mentor Liz Strauss has a motto for SOBCon, “Be nice.” How hard is that? How many people do it? Being nice creates likability and trust. People do business with other people that they like and people they trust. Ask yourself “How friendly are you?”

2. Project yourself in a way that creates a positive attitude in others.

Your handshake is an indicator of your self-image. So is your wardrobe. Everything from your hair to your shoes is an expression of who you are and what your style may be, or not be. Is your image acceptable to those you seek to connect with? Do you make them feel comfortable in your presence. Reach out with your personality in a positive way and help the people that you meet be positive too.

3. Make eye contact.

Making eye contact is a display of confidence and a display of respect for the other person. Do you find it easy to make eye contact? Do you feel suspicious when others do not make eye contact with you?

What are some other things that you can do to meet new people and grow your network?

What I Learned By Eating Pizza from the Wrong End First

Today we are featuring a guest-post from Robert Hruzek:

blogging-buddies[Note from the Proprietor: The basis for this post comes from an – well, let’s call it an “incident”, shall we? – that happened last year at SOBCon08 in Chicago. Unlike your typical episode of Dragnet, however, names have NOT been changed to protect the innocent because – hey, let’s face it – there ARE no innocents here!]

All right y’all; I have what is (or if it ain’t then it should be) the Question Of The Ages: Is there, in fact, a “wrong” way to eat pizza?

The reason the question comes up at all is because of a little-known incident that happened at last year’s SOBCon08.

An Urban Tale

I arrived in early afternoon on Friday (May 2), ready for pretty much anything – or so I thought. The incredibly talented, always witty, and tremendously all-around good guy Brad Shorr gave me a ride from O’Hare to Hotel 71 in downtown Chicago. It was an extremely bighearted gesture that ranks right up there on the kindness scale with, er, doing your homework for you, helping you on moving day, or donating a kidney. (Don’t mind me, y’all; Brad kindly offered to do it again this year, so I figured I’d better keep, y’know, layin’ it on thick.)

Anyhoo – as assorted SOBCon’ers drifted in over the course of the afternoon, we gathered at the sidewalk café out front of the hotel. The weather cooperated nicely, and it was kinda like old home week. We shook hands, posed for countless pictures, and generally had a great time getting to know each other face to face. It was a great way to start the weekend, I’ll tell ya!

Now besides Brad, one of the OTHER folks I really looked forward to meeting was Joanna Young. (I’m not sure, but I think Joanna may have won the “I travelled farther than you did” award, having flown all the way from bonnie Scotland for the weekend.) After nearly a year of getting to know her and Brad via each other’s comment boxes, we’d developed quite the friendship, and it was time the three of us finally met in person.

(As you can see from the photo, we make quite a fine-lookin’ bunch, don’cha think? I’m the handsome galoot there on the left. Although I’ve asked around, I still don’t know who the Bubba behind us was – the fellah with the funny white hat.)
While we all glad-handed each other, the café waiters kept pretty busy delivering a steady supply of snacks and drinks, among which were several of those little hors de oeuvres type pizzas. (Hors de oeuvres, as you probably know, is French for little tiny food – not something we see a whole lot of in Texas.)

I helped myself, along with everyone else, and it was only after a few bites I noticed Joanna had committed an incredible faux pas, actually taking her first bite of pizza from the wrong end! I would swear (if I was the swearin’ type – which I’m not) it was as though a dark cloud passed in front of the sun, the birds stopped singing, and the air became suddenly very still. (A lot like those E.F. Hutton commercials when that guy is about to tell you what “they” would’ve said…)

Well, not wanting to be a party to, y’know, the end of the universe as we know it (and of course bein’ the soul of tact), I naturally did the gentlemanly thing and discretely pointed out the minor error in judgment. (If memory serves me right, I believe I pointed at Joanna, hollering out something along the lines of, “I can’t believe you just took a bite of pizza from the wrong end!”) [I’m almost positive that last never happened. – Proprietor]

I’m tellin’ ya; if you weren’t there you missed a definite Kodak moment! For about 27 milliseconds, Joanna’s eyes got about as big as that plate the pizza was sittin’ on. But then of course (after nearly falling over in a dead faint – or nearly taking a swing at me – I’ve never been quite sure which) she quickly realized I was merely yankin’ her chain.

Anyway, it’s no exaggeration to say that little memory remains a cherished favorite from my entire SOBCon08 experience.

What SOBCon is All About

Now, you may be wondering about that last statement. After all, this happened before the conference had even started, y’know? And over the next two days we were privy to all kinds of great workshops, keynote speeches, and working sessions, all filled with powerful – possibly even life-changing – information.

But in truth, it made me think about something much more fundamental. For instance:

  1. SOBCon is About Blogging. Hey, the S.O.B. acronym says it all, doesn’t it? Successful and Outstanding Blogger. After all, I bet the likelihood is probably fairly high you initially connected with each other via this incredible now-not-so-newborn medium called blogging. I’ll tell ya, the ONLY reason I knew of this event is via Liz Strauss and the amazing blogging community at Successful-Blog.
  2. SOBCon is About Writing. Over time (and through the patient encouragement of several special folks I trust), I came to realize that for me, blogging was more than just tellin’ folks what I had for breakfast, or which episode of Seinfeld was lined up for the evening’s entertainment. Nope, somehow it transformed itself, like a lump of bauxite into a polished aluminum aircraft wing, into something ‘way more powerful: writing. What’s the difference, you ask? Well, if you slave over a keyboard, searching for just that perfect word – if you find yourself considering what kind of reaction you’ll get from those words – if you truly care about what you write, and how it’ll be received by your readers – then surprise! I’d say you’re a writer.
  3. SOBCon is About Business. Although the initial SOBCon back in 2007 was kind-of a prototype event, since then the focus has more narrowly been lasered in on the business of blogging. And that’s a good thing! The fact is, most of us are probably in various stages of turning our writing into a business, and I’m no exception. Although just a hobby at first, nowadays my thoughts turn more and more to making an income – maybe even (dare I hope for it?) a genuine living – from the words I spend so much time crafting. If that’s you (or might, one day, be you) then you owe it to yourself to come to Chicago and find out how it might change your life! Besides, ya gotta start somewhere, right? If not now – when?
  4. SOBCon is About People. Without a doubt, though, THE most important thing SOBCon taught me is this: When you get right down to it, it’s about the relationships we develop that really count. And the fact that we’re actually a pretty diverse group of folks merely underscores that fact, y’know? Despite that fact – or more accurately, because of it – we represent an amazing force in this ol’ world! Hey, it don’t matter one whit if you eat your pizza from the pointy end or (shudder) the round end. The only thing that matters is our mutual care, respect and support for each other’s abilities – and potential. I don’t know about you, but as far as I’m concerned, that’s what I call a game changer!

So What About You?

Now, if you’ll pardon my, um, waxing eloquent (which is an ancient Chinese saying that translates roughly to lay it on thick and polish it to a nice, shiny coat), I said all that to bring us down to this one final question:

sobcon09-goingIf you’ve ever looked in the mirror and thought to yourself, “Self, maybe there’s something to this blogging thing after all. Maybe I should find out more about where it’s goin’ – and where it might take little ol’ me.”

Well, if that’s you, my friends, then my totally unsolicited, but completely heartfelt advice is for you to beat a path to Chicago on May 1st for SOBCon09! (In fact, come a day early for the festivities!) Hey, I’ll be there, and I hope you are too. Just look for the hat!
____________________________
Photo: Blogging Buddies, by Joanna Young
____________________________

Robert Hruzek

Robert Hruzek

Robert Hruzek Robert Hruzek currently lives in Houston, Texas, and thoroughly enjoys being married to The Most Wonderful Wife in the Whole World (sorry fellas, it’s no contest). He is usually employed as an engineering project manager, a job that allows him to travel, live and work in many interesting locations within the United States and around the world.

Robert writes on the Web at Middle Zone Musings (http://middlezonemusings.com/). It’s described as a comfortable place to stop, have a cup of coffee, swap a few stories and share practical ideas for the real world. He doesn’t ask for much, just a bit of your brain every now and then. Why not drop by, grab a seat, take a load off, and relax…

You may contact Robert by email at: rhruzek [at] sbcglobal [dot] net.

Social Media Buzzwords

Amber wrote a very thought-provoking post at Altitude last week (which I have to admit that I didn’t see in my feeds until Saturday – it was a busy week!) about the trap of Social Media Buzzwords:

You’re trying to discuss and describe the movement that is social media. Imagine you’re not allowed to say any of the following:

  • You need to join the conversation
  • It’s about relationships (or people)
  • It’s not about the tools
  • You need to be listening
  • Transparency
  • Authenticity

Can you come up with illustrative ways to describe it’s value without resorting to the lingo and buzzwords we’ve already beat to death?

One of the powerful elements of social media has been that it strips away many of the artificial trappings that have weighed down marketing and communications for decades.

We got mired in our lingo quicksand in that traditional, push communications world. We got lost talking about brand attributes and key messages and talking points and brand promises and all those terms, and we forgot what they meant. We lived and died by our contrived, scripted fallbacks, and often propped up buzzwords in place of real strategy and action. [Emphasis mine, Ed.]

I recently moved to a small town in New Hampshire and have been busy getting to know my new neighbors and townsfolk. Often I am asked about what I do for work and I have to be very careful about my answer. I have to be careful because many of the people that I meet only use the internet for e-mail and sharing pictures.

If I were to talk like this: (yes, it’s kind of a joke)

I just had a conversation on this very topic yesterday with a client who was interested in attending a conference but was concerned about justifying and explaining the ROI and the metrics of synaptic-node-linking.

I told her that many of these conferences are portals in the new media marketspace that can provide a way to extend her personal network via a fractal geometry and optimize her social media presence.

Leveraging these connections would expand her sphere of influence many times over, creating an aura of credibility and authority that would establish her as a thought-leader and give her tremendous influence in her community. I helped her prepare a logarithmic analysis of the long-tail effects of hyper-connectivity in the e-commerce modality, and that cleared everything right up.

…I would get nothing but a blank stare and no chance to engage this person in the future about a business opportunity.

How would you describe what you do if you could not use buzzwords and jargon in your description? Let’s have some fun with this and leave your response in the comments.

Bring Wine to the Picnic

Another brilliant observation from Chris Brogan:

Conn Fishburn from Yahoo gave me a great analogy for thinking about social media marketing when we spoke at IBM’s Research Headquarters in New York last year. He said, “Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they’ll be more likely to accept you…
renoir-luncheon-of-the-boating-party

Bring Wine to the Picnic

At this picnic called social media, what people seem to want the most is information they can use. The information might be entertaining, might help them with their job, might do something to give them a sense of value. Whatever the case, in the social space, people consider the sharing of information to be one form of ready relationship currency. Let’s talk about others.

10 Ways to Build Relationships Before You Ask for Anything

1. Comment on and reply to other people’s observations, posts, and ideas. (Sometimes, just retweeting someone’s status message in Twitter is a gesture that matters to people.)
2. Share good information freely, such as pointing to great blog posts or articles.
3. Make virtual introductions when you see obvious like-minded people who could do to know each other.
4. Create useful media like blog posts or ebooks or videos that help people.
5. Find mutual interest points and talk about them. (Bonus points to you if they’re off-topic from your business needs, like talking about the Red Sox or Barbecue.)

Read more –>

The Building Blocks of Successful Interaction

I just wanted to share this with you:

Charlie Grantham and Jim Ware, writing at The Future of Work, share some thought on the building blocks of interpersonal interaction:

In our experience effective communication is made up of three basic qualities: trust, connectedness; and relatedness.

Trust is the most basic quality.

Trust is an emotional thing. It comes when we share values with others and we can therefore expect them to behave in predictable ways. We trust people when we believe they will act in our best interests even though we aren’t there. And without trust true interaction and communication just isn’t possible. Trusting relationships are not based on power, or on status or one-up-manship.

Connectedness and Relatedness

Connectedness is a necessary but not sufficient condition of interaction. Simply put, it means there is a common basis for communication. Both parties are concerned about, interested in, or attracted to a similar issue, which then provides a basis for communicating. However, they must also relate to that issue. That is, they share a common belief, or a value around that issue. Note the difference. Take politics for example (or not take it, whatever). You can be connected with someone because you are both interested in the outcome of an election—but at the same time not be emotionally related (or even opposed to each other) because you have different philosophical positions. You can take that to the bank. If you are connected with someone, but not related, your communication isn’t going to go very far! Test that perspective with Uncle Barney.

The Effect of the Internet as a Watercooler

Bob Krumm wrote this week: The water cooler is spreading a virus

Unless you’ve been living under a rock, two events have leapt into America’s consciousness this week. The first was the Tea Party protests involving hundreds of thousands of ordinary Americans in hundreds of cities all around the country.

Susan Boyle

Susan Boyle

The second was the sudden and stunning success of previously unknown church choir singer, Susan Boyle, who wowed judges and the audience in an audition for Britain’s Got Talent, the Anglican version of American Idol. Since Saturday night when her first song was broadcast to a British audience, Ms. Boyle’s televised appearance has been viewed by no less than 40 million people, a population eight times that of her native Scotland.

In just the last 24 hours she has been mentioned, complete with a color picture, on the front page of the Washington Post, was interviewed live on the CBS Early Show, and has been booked for an appearance on Oprah.

What these two seemingly unrelated events have in common is the internet.

To riff off of one of the comments, the revolution will not be televised – it will be on YouTube!

In a more serious vein, however, the example of Susan Boyle reveals two important things:

  1. Regular people can now become as famous as any celebrity. The video of Boyle’s performance contained the perfect combination of a stereotypical set-up, a surprising twist, and a heart-warming response. I have a feeling that we are going to be hearing from Ms. Boyle again.
  2. Succumbing to cynicism and “judging a book by its cover” just might put one into a very uncomfortable position. If Simon Cowell were not known for his disdain for most performers on these talent shows he would have looked like a real jerk.

Geoff Livingston Will Be Outlining an Optimum Integrated PR / Marketing Plan

We’re pleased and delighted that Geoff Livingston, top blogger in the communications space and author of the popular 2007 social media book, “Now Is Gone” has agreed to lead the Saturday afternoon Models and Masterminds session on “An Integrated Offline / Online Marketing Customer Outreach Program.” He’ll be answering the question: What are the parts and proportions of an integrated overall online and offline marketing and pr plan?

Geoff will be drawing from his experience as CEO of Livingston Communications, where he has provided innovative solutions for a diverse group of clients, including General Dynamics, United Way, the Consumer Electronics Show, Save Darfur, Goodwill, rock band Godsmack Lead Singer Sull Erna’s book and many more.

With the recent acquisition of Livingston Communications, Geoff Livingston will be coming to SOBCon as the Senior VP of CRT/tanaka. We’re delighted to be the first to welcome him in his new role!

Geoff will be taking over for his “Now Is Gone” co-author Brian Solis who could no longer attend.