Advertising Age Magazine saysShops Seek Control in Social-Media Space “Agencies of all stripes want to lay claim, and no one wants to cede control.”
This is an interesting article from two points of view. The first is in terms of “traditional” marketing practices using the new tools of the internet:
In some ways, media agencies are a [...]
Where the Virtual Meets Concrete
Monthly Archives: March 2009
Who Owns Social Media
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