I went down to Boston on Sunday to accompany the Lovely Bride TM to the NE Food Expo and I have to say that it was thoroughly entertaining.
I have not been to a trade show like this in a few years and there were a few observations that I found interesting.
First, each attendee had a [...]
April 29 - May 2, 2011 • Chicago, IL
Monthly Archives: March 2009
Trade Shows and Conferences Without Social Media
The Little Brother Effect
Gary Vaynerchuk captures the essence of the New Media in this passionate video:
Good defeats evil (finally) because Little Brother is watching. All. The. Time.
[The Little Brother Efect: You are very likely to be recorded in the background of someone's camera. Anywhere, anytime. And these recordings get posted to the internet for all to see.] The [...]
Agents Are Dead, Long Live the Agents
From Seth’s Blog: Where have all the agents gone?
Travel agents… gone.
Stock brokers… gone.
Real estate brokers… in trouble. Photographer’s agents, too.
Literary agents?
The problem with being a helpful, efficient but largely anonymous middleman is pretty obvious. Someone can come along who is cheaper, faster and more efficient. And that someone might be the customer aided by a [...]
E-Commerce Specialist Lauren Freedman Speaking at SOBCon09
I’m delighted to announce that Lauren Freedman of e-tailing.com will be presenting a Models and Masterminds Workshop on e-commerce at SOBCon09. Lauren is smart, savvy, and a pioneer of e-commerce. She literally wrote the book on online shopping — It’s Just Shopping
Her firm’s Mystery Shopper’s Survey — now in its 11th year is the [...]
DON’T Miss Sunday’s “SHOW THE SPONSORS” CHALLENGE!
Here’s where attendees get the chance to “meet the challenge” and show corporate sponsors how social media can connect their product with their customers.
Each of five sponsors will have 10 minutes to present a product they want to promote.
Teams of attendees will get one product and 30 minutes to develop [...]
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