Every Participant Can Add Their Best Work

This year at SOBCon, we’re more than excited. We started planning in October to bring you an event that would be

  • more solid information
  • more time networking
  • more potential partners
  • more opportunities to be SEEN, HEARD, and UNDERSTOOD

As part of that promise, I’m delighted to announce that we’re inviting attendees to participate by adding to the gift bag.

If you have a book, an ebook, a checklist, a product of value that you want to share with the participants to show what you can do, bring it along and add it to the gift back that we distribute. Share what you know. It’s one more way to show folks how and when they might refer you.

Every participant at SOBCon is has a voice that valued.

Liz

Thoughts on Effective Teams

What exactly is meant by the word “team?” A team can be defined as “a small group of skilled people who work together toward a common goal or purpose.” The most effective teams are those that consist of no more than 20 people. If a team grows larger than that, it becomes increasingly difficult to get everyone in agreement to work toward a common purpose and goal.

A team also is composed of skilled people. If you think of a sports team, the most obvious example of teamwork, the coach strives to place the most skilled players in the appropriate positions. A person whose skills are insufficient for that position is either moved to a more suitable position or is removed from the team altogether.

An effective team also works together. Interdependence among individuals is a key characteristic of successful teams. If a group of people don’t need to work closely together and they don’t depend on one another to complete a task or reach a goal, then there really isn’t a need to form a team. A team’s success is largely determined by the team members’ ability to work interdependently. A key hallmark of a high-performance team is that all the members work toward a common goal or purpose.

While the characteristics and requirements for successful teamwork are most obvious when it comes to athletic teams, they hold true in any team building effort.

Building an Effective Team for Success

Use the following steps to build a successful team:

  • Define the team – Identify the members of your team and determine the role each team member will play in the success of the entire organization.
  • Define specific team goals and an action plan – State the primary purpose of the team. Identify goals the team is to accomplish:
    • today
    • this week
    • this month
    • this year
    • this decade
  • Identify specific behaviors that support team goals and a team environment – Specific actions and behaviors mark the most successful teams. Among these behavioral characteristics found in team members are a positive attitude, commitment, persistence, and discipline. Team members who demonstrate these qualities are generally considered successful team members. Not only are they considered successful themselves, but their winning attitudes and actions have a positive, constructive effect on the other team members.
  • Outline how you and others will be held accountable – Recognizing team members for their specific contributions to team success with positive feedback encourages continued high level achievement. Give verbal or written feedback one-on-one to the individual, or if appropriate, give public praise to individuals or the team for meeting goals. In contrast, consider the consequences to team members who fail to uphold certain responsibilities or attitudes. Address unmet expectations before they drive a wedge into working relationships and negatively affect the team. Some personnel issues, by nature, should be handled under the organization’s policies. But be careful not to ignore the impact that unfulfilled responsibilities have on your team’s morale.

What would you add to this list? Share below in the comments.

What Business Are You In

Cam Beck from ChaosScenario shares an interesting insight:

: Are you in the business you think you are in?

…imagine you’re Wilbur or Orville Wright, who, in addition to running their own bicycle business, decided to take on the “problem of flight,” which included not only successfully flying a heavier-than-air craft under its own power, but also maneuvering in mid-air.

Oh, and due to a general human intolerance to blunt force trauma and impalement, landing alive consistently was another important issue to solve.

But what business were the Wrights in? Weren’t they just bicycle men?

Well, yeah. But they were so much more than that.

They were even more than entrepreneurs or even inventors. They were all of these things.

But chiefly they were problem solvers who, importantly, were not afraid to try, though they might fail.

Ray Croc, the founder of McDonalds restaurants, is famously known for telling an audience that McDonalds was not in the food business, rather the real estate business.

When you take a step back from the day-to-day operation of your business what does it look like? Are you in the “Marketing Business” or are you in the “Relationship Business”?

Can changing a couple of words in the label change the entire meaning and scope of what you do? What might happen if you changed some other labels in your life and work?

Tips for Community Evangelists

Let’s have a group project, shall we? Some folks have been talking about growing communities lately, and there is a heap of scattered information out there about the best way to do it. I thought we might be able to put some of the best advice together here and compile it into a resource that we can share.

toolbox

toolbox

Let’s harness the power of our connections and see what we can build. I’ll start with a couple of my own tactics:

A. Prove that you are a passionate believer.

As Hugh McLeod says, “The market for something to believe in is infinite.” People want to believe in something (or someone) so give them a reason to join your community. Express your passion with authentic language.

B. Make it easy to share the enthusiasm.

Provide a vehicle for community members to share with each other. Comments on blog posts are a simple method, creating an actual forum platform is even better. Depending on your community and its needs there are plenty of applications to choose from:

  • ning.com
  • Facebook
  • flickr.com
  • LinkedIn

C. Encourage new ideas.

Keeping the content fresh is what entices people to come back and to stay involved. Explore new concepts and get people talking about them. Reward innovation and collaboration.

Take it one step further

What say you? What would you like to add as advice for a community evangelist? Please share your thoughts in the comments.

An Interview with Grant Griffiths

Blogger and sobcon talk radio show | Grant Griffiths – Professional Blogger

Who is Grant Griffiths

In February of 2005 my first blog was born. This blog was used to market and promote my family law practice. Soon blogging became my only form of written advertising because of its reach and effectiveness. What I also discovered is blogging is one of the most powerful marketing tools available for the small business home business and professional service firm. In fact I am so sold on the effectiveness of blogging it is the reason I am cofounder of G2WebMedia.

I also now publish this blog and another blog who’s focus is on providing information to those who work from a home office called Home Office Warrior.

Prior to starting my first blog much time was spent researching what the heck blogging really was. There were a few blogs out there about blogging. Many of them focused on monetizing a blog with ads and payforlinks. My idea was different How to use a blog to promote professional service firms.

Why I started Blog for Profit

The primary reason I started Blog for Profit was to teach you how to use your blog as an attraction tool to generate profit. How By having it would serve as a powerful promotion and marketing tool for your business or firm. That’s why you won’t see us normally suggest ways to put ads or “text link ads” on your blog. Our focus remains on blogging as a communication tool which you can use to build a relationship with your target audience turn them into regular readers and then into lifelong consumers of your goods or services.

BlogTalkRadio is the leading social radio network with thousands of shows from around the world.

Aren’t We in the Idea Business?

I have been reading the Age of Conversation 2 ( a book of essays on Social Media, but you know that, site | book) and it really gets me thinking. For example, we have nuggets of inspiration like this:
Efrain Mendicuti – Google Mexico

“We have to realize that most of the jobs that will be here in ten years haven’t been invented. So it’s hard to set up a curriculum for these new kind of creatives.”

These jobs that are yet to be created are in the realm of the knowledge worker, the creators of ideas that will transform the workplace.

Where should we look for new ideas?

The blogosphere is full of these creative types, and there is the very real possibility that one of the remarkable people that comes to SOBCon this year just may create something that no one has ever seen before. But we are not learning these skills in college, or in high school. We are learning them from each other as we reach out across teh interwebs and talk. We talk to our friends and neighbors, whether they are around the corner or in faraway countries.

This new medium has transformed the way that people talk to each other, work and live together, create businesses and communities. Everything is different today, and it will change again tomorrow. Writing for the Web – DIY SEO training course

Can we share something here?

All this talk about conversations, and the amazing things that we see on places like Twitter and Flickr everyday gives me a great deal of confidence in our future. So here are some questions for sharing:

  • Where do you get your ideas?
  • What gets your creative juices flowing?
  • Who inspires you to be better today than you were yesterday?

Please leave a Comment, and share your answers.

Introducing the SOBCon Affiliate Program

Happy New Year!

Happy New Year!

Happy New Year!

This is the time of year to celebrate new projects, and what project could be more celebratory than getting ready for SOBCon 2009?

How about an affiliate program for SOBCon 2009? That’s right, Terry Starbucker wanted me to let you all know that there is a super new way to promote the conference and save yourself some money!

We have launched the “SOBCon09 Affiliates Program” on Eventbrite.

This provides bloggers the opportunity to earn a referral commission for every registration that results from a click-through from their site.

Of course, this helps SOBCon promote the event too!

The commission will be 5% of the registration amount.

Of course, you all can sign up for this and earn some commissions – please also tell your friends about it as well.

This is what you need to do:

1) Go to the Eventbrite Affiliate link.

2) If you have an Eventbrite account, you will be prompted to log in. If you don’t have an account, you’ll need to provide an e-mail account and a password.

3) Once you do that, you’ll go to another screen that will ask you to join the program.

4) Open a new browser window/tab and grab one of the SOBCon badge/widgets below.

5) Copy/paste the appropriate badge/widget to your blog/website

6) Return to your Eventbrite window, to the “My Account” page that will have the referral link to put on your blog, copy this link code

7) Add this link to the badge/widget on your blog.
8) Publish, go to your blog and check to see that the link works.

9) Return to Eventbrite, you should find that your account has been updated with a least one site visit. You can check your ongoing ticket sales and commissions on the “Account” page, “Event Affiliate Program” tab.

For right now you can use one of these banner for your promotions, we will have some more cool banners soon.

Save the date!

Then use the referral link that you were given to send folks to the Eventbrite registration site.

Good luck! We are looking forward to seeing you in Chicago!